By Joe Pulizzi published June 16, 2014

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your enterprise may try to use the same content initiative for two, three, four or more audiences. How’s that working? Learn the four questions all members of your content marketing team need taped to their foreheads. Plus, read about which companies are doing it right and which ones aren’t. Continue reading

By Michele Linn published June 6, 2014

Developing Your Content Marketing Strategy: What You Need to Know

Last week, in our first “Back to Basics” post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to know to develop your content marketing strategy. A documented strategy will give your efforts the best possible chance for success. Continue reading

By Joe Pulizzi published June 2, 2014

9 Content Marketing Strategy Questions You Need to Answer

Content marketing leaders from some of the largest B2B and B2C brands came together last week to talk about the challenges and opportunities they see for content marketing. We came away with some questions most content marketers don’t seem to be addressing. Get started with these 9 content marketing strategy questions you need to answer. Continue reading

By Michele Linn published June 1, 2014

A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy

The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the “10 Percent.” Try this quick exercise to help generate big ideas for your strategy and your overall business — whether it’s large or small. Continue reading

By Michele Linn published May 30, 2014

2 Essential Elements for Getting Started With Content Marketing

This week CMI is kicking off a series of “Back to Basics” posts that outlines the fundamental skills and information you’ll need to achieve success with content marketing. We begin today by sharing the 2 elements we believe are essential for getting started. Learn more. Continue reading

By Jay Acunzo published May 22, 2014

6 Ways to Make B2B Content Marketing That’s Better Than the eBook

The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It’s time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that’s better than the eBook. Continue reading

By Joe Pulizzi published May 17, 2014

Why Content Marketing Fails Without Strategy

In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google’s Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing. This week’s #ThisOldMarketing example is Poetry Magazine. Continue reading

By Joe Pulizzi published May 12, 2014

How to Evaluate and Purchase an Event to Fuel Your Content Marketing

It’s time to get serious about opportunities that abound in content marketing. In developing and acting on your content plan, you almost look like a publisher. Now it’s time for you to start acting like a media company. Find out how to evaluate and purchase an event to fuel your content marketing success. Continue reading

By Taylor Radey published April 28, 2014

10 Steps to Scale Your Content Marketing Strategy

A successful content marketing strategy is one that’s not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here are 10 steps you can take to make sure your content marketing strategy will meet your team’s emerging needs for efficient, effective, and plentiful content creation. Continue reading

By Joe Pulizzi published April 19, 2014

The Importance of Strategy in Successful Content Marketing

In this episode of PNR: This Old Marketing, Joe and Robert reveal something that both publishers and brands need to focus on when building out a content marketing practice, discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, and review Shutterstock’s education and training platform — before getting fired up by a This Old Marketing example from the Society of Fire Protection Engineers. Listen in. Continue reading