Nothing else matters if your content doesn’t help you achieve a business goal. As is the case with any marketing strategy, measurement and tracking against benchmarks and goals is necessary in proving content marketing ROI. Get the details on 3 ways to measure your content marketing strategy success with Google Analytics. Continue reading
If Your Content Marketing is for Everybody, It’s for Nobody
Quick test: Who’s the audience for your blog? Your enterprise may try to use the same content initiative for two, three, four or more audiences. How’s that working? Learn the four questions all members of your content marketing team need taped to their foreheads. Plus, read about which companies are doing it right and which ones aren’t. Continue reading
Developing Your Content Marketing Strategy: What You Need to Know
Last week, in our first “Back to Basics” post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to know to develop your content marketing strategy. A documented strategy will give your efforts the best possible chance for success. Continue reading
9 Content Marketing Strategy Questions You Need to Answer
Content marketing leaders from some of the largest B2B and B2C brands came together last week to talk about the challenges and opportunities they see for content marketing. We came away with some questions most content marketers don’t seem to be addressing. Get started with these 9 content marketing strategy questions you need to answer. Continue reading
A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy
The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the “10 Percent.” Try this quick exercise to help generate big ideas for your strategy and your overall business — whether it’s large or small. Continue reading
2 Essential Elements for Getting Started With Content Marketing
This week CMI is kicking off a series of “Back to Basics” posts that outlines the fundamental skills and information you’ll need to achieve success with content marketing. We begin today by sharing the 2 elements we believe are essential for getting started. Learn more. Continue reading
6 Ways to Make B2B Content Marketing That’s Better Than the eBook
The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It’s time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that’s better than the eBook. Continue reading
Why Content Marketing Fails Without Strategy
In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google’s Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing. This week’s #ThisOldMarketing example is Poetry Magazine. Continue reading
How to Evaluate and Purchase an Event to Fuel Your Content Marketing
It’s time to get serious about opportunities that abound in content marketing. In developing and acting on your content plan, you almost look like a publisher. Now it’s time for you to start acting like a media company. Find out how to evaluate and purchase an event to fuel your content marketing success. Continue reading
10 Steps to Scale Your Content Marketing Strategy
A successful content marketing strategy is one that’s not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here are 10 steps you can take to make sure your content marketing strategy will meet your team’s emerging needs for efficient, effective, and plentiful content creation. Continue reading
