By Joe Pulizzi published September 29, 2014

Two Critical Actions That Distinguish Great Content Marketers

Find out what 2 critical actions distinguish great content marketers from the rest. In looking back over his life and career so far, Joe Pulizzi says putting those same concepts into practice helped set him on the road to success — both personally and professionally. Continue reading

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

Simply signing up to play the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros. Take a look at some examples from two brands that are nailing their content marketing strategies, and find out how they leverage curated content, context and conversion to create more popular, engaging content. Continue reading

By Ann Gynn published September 5, 2014

The Content Marketing Myths We’ve Left Behind: Do You Still Believe?

With the spirit of innovation in mind, we share some evolutionary insights from a few of CMI’s blog contributors, training instructors and Content Marketing World speakers. Find out how they answered the question: What’s one thing you believed about content marketing that you no longer consider to be true, and what changed your mind? Continue reading

By Pawan Deshpande published August 24, 2014

The Content Marketing Pyramid: Create More With Less

These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, team members often can feel overwhelmed and stretched too thin. But it doesn’t have to be that way. Find out how implementing the Content Marketing Pyramid can help you create more with less. Continue reading

By Joe Pulizzi published August 18, 2014

7 Thoughts That Will Change Your Content Marketing Strategy

We have tremendous potential as content marketers. But there are so many aspects of the business to juggle in an ever-changing industry. It can be incredibly difficult to bring it all into focus. Cut through the noise and use these 7 ideas that (if done right) will make a lasting impact on your content marketing strategy and set you up for success. Continue reading

By Pratik Dholakiya published August 14, 2014

How Creating Content Could Sabotage Your Revenue

By offering genuine value to users, your content efforts give consumers a reason to expose themselves to your marketing. But can we take that too far? Any marketing strategy has its limits, and we may face diminishing returns if we’re not careful. Find out how creating content could sabotage your revenue. Continue reading

By Eric Wittlake published August 3, 2014

How Measurement Can Kill Your Content Marketing Strategy

The measurement tail is wagging the marketing dog in many organizations these days. If you keep caving to the measurement dictocrats, by the time you’re finished there won’t be anything left of the plan you could have created — or the difference it could have made. Find out how measurement can kill your content marketing strategy. Continue reading

By Tamar Weiss published July 3, 2014

4 Steps to a B2B Content Marketing Strategy that Drives Revenue

If the ultimate goal of content is to drive sales, how do you create content that promotes your product, speaks to your customers and also helps you reach your business goals? If you’re overwhelmed by the struggle to combine all of these factors, take these 4 steps to develop a B2B content marketing strategy that drives revenue. Continue reading

By Ted Karczewski published June 30, 2014

6 Steps to a Data-Driven Content Marketing Strategy

It’s challenging to build relationships with customers you’ve never met in person, but that’s exactly what marketers today are faced with. Big data can be the solution — if you have the right framework in place to make it actionable. Get 6 steps to a data-driven content marketing strategy. Continue reading

By Dan Sullivan published June 26, 2014

How Facebook Fans Can Inform Your Content Marketing Strategies

It’s easy to get lost in the aggregate data Facebook provides. It’s useful, but it tells how your content performed, not why it performed that way. Brand marketers should dig into the “why” for deeper insights. Find out more about how your Facebook fans can inform your content marketing strategies. Continue reading