By Joe Pulizzi published December 11, 2014

How Entrepreneurs Can Conquer Goliath with Content Marketing [Announcing Content Inc.]

Malcolm Gladwell made sense of the legend of David and Goliath, and today Content Marketing Institute launches a new initiative to help entrepreneurs and startups make sense of how content can boost their business. It’s Content Inc. Continue reading

By Jay Acunzo published December 4, 2014

Twitter’s Founder Unintentionally Gave Content Marketers the Best Advice Ever

Content marketers tend to attack the work like kids at a sundae bar – scooping up as many toppings as they can to have the most or best creation. Avoid the ice cream sundae syndrome with these steps inspired by Twitter’s founder. Continue reading

By Tracy Gold published November 24, 2014

SEO Plan: Ultimate 15-Step Checklist

SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success. Continue reading

By Robert Rose published November 20, 2014

This Old Marketing – The Evolution Continues

Since “This Old Marketing” debuted a year ago, the only constant in marketing is change. Learn what co-host Robert Rose was saying a year ago that he rarely says today, how marketing now needs to be the business innovator, and more. Continue reading

By Jodi Harris published November 18, 2014

A Content Marketer’s Checklist: Editorial Calendar Essentials

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways. Continue reading

By Michele Linn published November 14, 2014

4 Content Marketing Initiatives You Need

B2C marketers will work on almost two dozen content marketing initiatives in the next year. But how do you prioritize? After listening to our CMI research roundtable, we share four initiatives any successful content marketer must do. Continue reading

By Meredith Barrett published November 12, 2014

Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

Psychology can help content marketers understand the conscious and unconscious factors influencing consumers’ behavior. Discover the potential of harnessing that power to successfully develop and adapt your strategies and campaigns. Continue reading

By Allen Graves published October 16, 2014

Content Marketing Strategy 101: Make it a Game

To get buy-in and in-house advocates for your content marketing projects, don’t think a boring PowerPoint presentation will do the trick. Play to their spirited competitiveness and gamify your content marketing lessons. Learn how to create a good game plan for your company team. Continue reading

By Michele Linn published October 10, 2014

How to Build a Better Content Marketing Strategy

While following a documented content marketing strategy closely can help keep it focused on your organization’s goals, you will often need to account for new insights and information you receive as time goes on. Here, we share some guidelines for determining which elements to keep consistent and which to update from time to time. Continue reading

By Neil Patel published September 30, 2014

6 Ways to Reinvigorate Your Stale Online Content Marketing

Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Get 6 ideas that can help you reinvigorate your existing efforts and get more mileage from them, without having to reinvent the wheel. Continue reading