Malcolm Gladwell made sense of the legend of David and Goliath, and today Content Marketing Institute launches a new initiative to help entrepreneurs and startups make sense of how content can boost their business. It’s Content Inc. Continue reading
Twitter’s Founder Unintentionally Gave Content Marketers the Best Advice Ever
Content marketers tend to attack the work like kids at a sundae bar – scooping up as many toppings as they can to have the most or best creation. Avoid the ice cream sundae syndrome with these steps inspired by Twitter’s founder. Continue reading
SEO Plan: Ultimate 15-Step Checklist
SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success. Continue reading
This Old Marketing – The Evolution Continues
Since “This Old Marketing” debuted a year ago, the only constant in marketing is change. Learn what co-host Robert Rose was saying a year ago that he rarely says today, how marketing now needs to be the business innovator, and more. Continue reading
A Content Marketer’s Checklist: Editorial Calendar Essentials
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways. Continue reading
4 Content Marketing Initiatives You Need
B2C marketers will work on almost two dozen content marketing initiatives in the next year. But how do you prioritize? After listening to our CMI research roundtable, we share four initiatives any successful content marketer must do. Continue reading
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind
Psychology can help content marketers understand the conscious and unconscious factors influencing consumers’ behavior. Discover the potential of harnessing that power to successfully develop and adapt your strategies and campaigns. Continue reading
Content Marketing Strategy 101: Make it a Game
To get buy-in and in-house advocates for your content marketing projects, don’t think a boring PowerPoint presentation will do the trick. Play to their spirited competitiveness and gamify your content marketing lessons. Learn how to create a good game plan for your company team. Continue reading
How to Build a Better Content Marketing Strategy
While following a documented content marketing strategy closely can help keep it focused on your organization’s goals, you will often need to account for new insights and information you receive as time goes on. Here, we share some guidelines for determining which elements to keep consistent and which to update from time to time. Continue reading
6 Ways to Reinvigorate Your Stale Online Content Marketing
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Get 6 ideas that can help you reinvigorate your existing efforts and get more mileage from them, without having to reinvent the wheel. Continue reading
