By Stephanie Stahl published July 6, 2018

Content Marketer of the Year Shares the REI Story

Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola. Continue reading

By Michelle Park Lazette published July 5, 2018

5 Sources to Inspire Unlimited Content Ideas

Not all ideas worthy of becoming content find us. Most of the time we must find them. Here are five sources that can inspire ideas during any given year. Continue reading

By Chad Zollinger published July 2, 2018

How to Turn Your Content From Lousy to Memorable

The problem with most writing is that it isn’t memorable. If you want to win loyal readers and create strong readership relationships, you must create memorable content. Let’s look at three memorable writers. Continue reading

By Aaron Orendorff published June 27, 2018

11 Content Curation and Collaboration Tools to Save You Time

How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools. Continue reading

By Konrad Sanders published June 21, 2018

It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy

CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading

By Robert Rose published June 11, 2018

GDPR: The Biggest Gift to Content Marketers in a Decade

You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic. Continue reading

By Theresa Regli published May 31, 2018

Digital Asset Management: What It Is and Why You Need It

Navigating all this digital media creates challenges for consumers and enterprises alike. Though for different purposes, consumers and marketers want to find and use them when and where they want. Digital asset management is a must. Continue reading

By Lisa Murton Beets published May 30, 2018

4 Paths to Better Content Management and Strategy [New Research]

Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that. Continue reading

By Joe Chernov published May 17, 2018

Can Account-Based Marketing and Content Marketing Get Along?

Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing. Continue reading

By Nadya Khoja published May 16, 2018

Want More Productivity? Make Your Strategy Visual

It’s not enough to assign due dates to the elements of your content marketing strategy. Your team needs a constant and visual reminder of what needs to be accomplished and when. Follow these three steps to create a visualized strategy. Continue reading