By Joe Pulizzi published February 22, 2012

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

Content marketing is hardly a new concept. Check out this infographic timeline and explore the rich history of brand storytelling, from 19th century magazines to today’s multichannel experiences. Continue reading

By Thomas Clifford published October 20, 2011

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading