By Paul Roetzer published December 11, 2013

Mapping the Next Frontier in Brand Storytelling

While organizations continue to pour resources into content marketing, there are tremendous gaps in talent, technology and strategy holding back the industry – and possibly your business. Find out more about the challenges ahead as we map the next frontier in brand storytelling. Continue reading

By Jordan Warman published July 14, 2013

2 Little-Known Devices Behind Effective Business Storytelling

The shift to content as a marketing vehicle is really just a perspective-widening step back to storytelling — the most fundamental form of engagement experienced by humankind. Make use of these 2 key devices for effective business storytelling. Continue reading

By John Lane published July 1, 2013

Content Marketing Strategies Based on Customer Context: 3 Examples

Airports have one primary focus that content marketers can take a lesson from. They provide information on where customers are coming from and where they are headed. It’s this concept of arrivals and departures that marketers often overlook. Find out why content marketing strategies should be based more on customer context. Continue reading

By Debbie Williams published June 19, 2013

Find the Heart of Your Brand Storytelling with These 6 Questions

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach the heart of your brand’s story. Continue reading

By Clare McDermott published May 8, 2013

Corporate Storytelling: Cross the Paid, Earned, and Owned Divide

With the explosion of digital channels and new technologies, “paid, earned, and owned” is a less useful way of looking at media strategy than it used to be. Take a look at how brands and agencies are adjusting to a new media landscape. Continue reading

By Robert Rose published March 1, 2013

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey

There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero’s journey. Continue reading

By Patricia Redsicker published October 18, 2012

Data-Driven Brand Storytelling: 6 Steps to a Credible Story

There are mountains of data, on the internet and elsewhere, that organizations can use to develop credible stories that are infused with insight, relevance, and inspiration. Pave the way to more credible stories with these 6 steps for data-driven brand storytelling. Continue reading

By Manya Chylinski published October 7, 2012

How to Create More Powerful Content Marketing Stories

These days, we hear a lot about the fact that content marketers need to be storytellers. That sounds great in theory, but what does it mean in practice? Here are some great tips on how to create more powerful content marketing stories. Continue reading

By Joe Pulizzi published April 30, 2012

3 Ways to Extract Brand Stories from Inside the Company

Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees. Continue reading

By Robert Rose published April 16, 2012

How Asking “Why” Helps Us Get to Our Larger Story

Asking “why?” is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of “why” our customers care about us. Use this classic problem-solving technique to discover the heart of your story, by asking “why” five (or more) times. Continue reading