By Ryan Farrell published August 11, 2014

Visual Content: The Key to Effective Brand Storytelling

A majority of people are visual learners. They love visual content, and the more enriching it is, the deeper and more lasting the impression your content makes. Find out more about why visual content is the key to effective brand storytelling. But don’t take our word for it. Take a look. Continue reading

By Scott Aughtmon published July 22, 2014

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

If you want to create content marketing that grabs attention, makes an impact, and is memorable for your audience then the most powerful way for you to do that is to tap into the power of stories. Learn more about using storytelling — the most powerful content tool ever created. Continue reading

By Buddy Scalera published July 2, 2014

Brand Storytelling Lessons From a Successful Screenwriting Instructor

Just because storytelling is becoming more popular doesn’t mean it’s always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice. Get some brand storytelling lessons from a successful screenwriter. Continue reading

By Chuck Frey published June 5, 2014

Tips for Maximizing the Storytelling Impact of Visual Content

Visual content has quickly emerged as a powerful tool that can help messages break through the clutter online, stand out from the competition, and persuade audiences — but only if it’s created and positioned correctly. Use these tips to maximize the storytelling impact of your visual content. Continue reading

By Joe Pulizzi published June 2, 2014

9 Content Marketing Strategy Questions You Need to Answer

Content marketing leaders from some of the largest B2B and B2C brands came together last week to talk about the challenges and opportunities they see for content marketing. We came away with some questions most content marketers don’t seem to be addressing. Get started with these 9 content marketing strategy questions you need to answer. Continue reading

By Mike Murray published April 23, 2014

How to Prepare Your Brand for Business Storytelling Success

Business storytelling leverages well-crafted narratives in a diverse range of content types. When it’s done well, it can effectively support your brand, forging a strong connection with your audience members and compelling them to come back for more. Learn how to develop a plan for your brand’s business storytelling success. Continue reading

By Michael Weiss published April 6, 2014

How Powerful Brand Storytelling Can Supplant Commercials

Chipotle’s video “The Scarecrow” got incredible attention online, running through the social channels, but never morphing into a television commercial or banner. Chipotle never paid for placement. Find out the story behind this effort and learn more about how powerful brand storytelling can supplant commercials. Continue reading

By Buddy Scalera published January 20, 2014

Terrifying Tales of Marketing Zombies Curating Content

We all know this breed of content curator. Self-appointed, self-important marketers who have lost touch with the act of doing real work. It started off with tweeting a few links, but they have been lulled into complacency — 140 characters at a time. But there’s still hope. Find out how to neutralize marketing zombies curating content. Continue reading

By Brad Shorr published January 19, 2014

6 Enemies of Clarity in Your Business Storytelling Efforts

Clear writing may not be the defining element of quality content, but without it, readers are unlikely to be persuaded by your story — or to take action on any business purpose that stands behind it. Watch out for these 6 fiends that steal clarity from your business storytelling efforts. Continue reading

By Carla Johnson published January 13, 2014

How Brand Storytelling Helps Enterprises Go “The Extra Mile”

Emerson’s chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche within the company. Find out more about connecting brand storytelling to enterprise business excellence. Continue reading