By Joe Pulizzi published September 26, 2015

This Week in Content Marketing: The Coming Crisis in #NativeAdvertising

In This Old Marketing, Joe and Robert discuss what Apple’s iOS 9 update means for publishers and brands, analyze the future of digital advertising, then talk Twitter data deal, “dislike” button, plus rants, raves, Burger Chef, and more. Continue reading

By Joe Pulizzi published June 20, 2015

This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)

Joe and Robert talk Twitter’s CEO departure and its broadcasting-platform opportunities, plus Brad Pitt-Netflix deal, and content marketing’s golden age. Rants and raves cover content marketing haters and patience in publishing. Continue reading

By Chuck Frey published April 28, 2015

Twitter Promotion: How to Use Paid Options the Right Way

If you think Twitter’s paid promotion tools are too expensive or complex, it’s time to think again. Discover how Twitter’s affordable, well-designed promotion tools can help brands generate leads, build audiences, and amplify content. Continue reading

By Joe Pulizzi published March 7, 2015

This Week in Content Marketing: The Media Industry Is Desperately Confused

In the episode, Joe and Robert discuss Uber’s new magazine and negativity around ghostwriting. Plus, the boys talk media-landscape confusion, bad native advertising, and Dove’s non-beautiful move. Raves – airline safety, nifty titles. Continue reading

By Joe Pulizzi published February 14, 2015

This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker. Continue reading

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