By Rachel Foster published May 26, 2011

3 Keys to Creating Social Media Content That Converts

According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales … Continue reading

By Joe Pulizzi published May 25, 2011

Brand Content Marketing Case Studies: 5 Companies that “Get It” [Video]

Here is a short video we put together for Content Marketing World that covers five content marketing case studies from brands that are doing content marketing right. American Express Open Forum – Focusing on solutions for small businesses. Conditioned Air … Continue reading

By Joe Pulizzi published May 19, 2011

Facebook Takes on Google with Facebook Email and Texting

Google has one company as its main competition: Facebook. That’s right, Facebook is working to become the web platform for literally all communication.  It’s latest move is into email and texting.  For Google, this is a problem. Get Your Own … Continue reading

By Michele Linn published May 13, 2011

50 Questions Answered About Content Marketing

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an … Continue reading

By Bernie Borges published May 12, 2011

Content Marketing for Career Development

You’ve read many books and blogs about content marketing. You’re planning to attend Content Marketing World. You get it. You know that content marketing is a strategically important element to your company and your products or services. What about your … Continue reading

By Patricia Redsicker published May 9, 2011

First Things First – Content Strategy Before Social Strategy

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes … Continue reading

By CB Whittemore published May 3, 2011

6 Ways to Manage Your Online Reputation

Whether you manage a brand, a business or yourself, your online reputation matters, particularly if you’re serious about creating a meaningful content strategy for engaging with potential customers. Despite the horror stories (e.g., United Breaks Guitars or Boeing’s Social Media Lesson), the … Continue reading

By Constance Semler published April 19, 2011

New LinkedIn Company Pages: A Step-by-Step Guide for Content Marketers

I used to think of LinkedIn as a tool for recruiting, job hunting and professional networking. Now with the launch of Company Pages, LinkedIn may also become a powerful tool a content strategist can use for content marketing.

By Rachel Foster published April 11, 2011

The Pros and Cons of Tweeting at Live Events

I recently had the pleasure of attending a TEDx event. Many of my clients, friends and tweeps were interested in the content, so I told them I would tweet live from the event. However, ten minutes into the first talk, … Continue reading

By Ahava Leibtag published April 6, 2011

Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types

We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the benchmarks in place that we know forms valuable content? Yesterday, I introduced the Creating … Continue reading