By Joe Pulizzi published February 27, 2016

This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article

Joe and Robert talk the real reason behind opening up Facebook instant articles to everyone, BBC’s move away from TV, and Google’s drop of right-side ads. Plus, rants and raves, with yet another Content-Marketing-Is-Dead article. Continue reading

By Joe Pulizzi published December 12, 2015

This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk

In this episode, Joe and Robert talk GE’s move away from TV ads and toward more branded content, plus “homeless” media opportunities and risks, Credit Suisse’s network for the super-rich, wise words from John Bell, raves, and more. Continue reading

By Clare McDermott published December 11, 2015

Future Watch: Expert Talks Social Media Ideas for 2016

Social media expert Ian Cleary explains some fundamentals that marketers still can’t seem to master, as well as six next-horizon ideas that you should consider. Learn what you should know and do about social media in 2016. Continue reading

By Joe Pulizzi published November 28, 2015

This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising

Joe and Robert discuss an amazing new launch, The Macro, and a contrarian’s view on quality content. Robert shares a content-syndication solution for the publishers who find Facebook Instant Articles aren’t working, plus rants and raves. Continue reading

By Joe Pulizzi published November 14, 2015

This Week in Content Marketing: Content Creation Plummeting on Facebook

Joe and Robert talk how Facebookers are turning into lurkers, how ad blockers are transforming the web’s next level, and about one startup’s documentary. Rants and raves include Amazon’s physical store and Activision’s film studio. Continue reading

By Joe Pulizzi published November 7, 2015

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

Joe and Robert talk major podcasting plays. They discuss why advertising may have led to YouTube Red and question Zuckerberg’s comment that ads make Facebook better. Plus rants and raves on The Weather Company, Nike, and Grantland. Continue reading

By Joe Pulizzi published October 10, 2015

This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few

In This Old Marketing, Joe and Robert talk about a possibly better way to structure content marketing teams, The Washington Post’s news distribution on social media, and the riddance of Twitter character counts, plus rants and raves. Continue reading

By Joe Pulizzi published October 3, 2015

This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

Joe and Robert wonder if ad blocking means Google, Apple, Facebook work together or conspire against each other. They talk Gmail’s retargeting program, Facebook Signal’s push for Twitter death march, plus rants and raves on salaries. Continue reading

By Joe Pulizzi published September 26, 2015

This Week in Content Marketing: The Coming Crisis in #NativeAdvertising

In This Old Marketing, Joe and Robert discuss what Apple’s iOS 9 update means for publishers and brands, analyze the future of digital advertising, then talk Twitter data deal, “dislike” button, plus rants, raves, Burger Chef, and more. Continue reading

By Joe Pulizzi published August 29, 2015

This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

In This Old Marketing, Joe and Robert discuss the $48 million purchase of King Content. They also talk about how Facebook’s news traffic now draws more than Google’s. Plus, raves to The New York Times and TOM example of week. Continue reading