By Chuck Hester published July 3, 2018

LinkedIn for Content Marketing: What You Need to Know

About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today. Continue reading

By Jodi Harris published June 22, 2018

How to Take Your Travel Content on a Better Trip

The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities. Continue reading

By Gavin Bell published June 14, 2018

How to Use Facebook Ads to Distribute Your Content

Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
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By Meenakshi Krishnan published May 28, 2018

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading

By Olga Rabo published May 18, 2018

7 Instagram Stories Ideas to Get More Followers

One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas. Continue reading

By Jonathan Crossfield published May 15, 2018

What’s Accuracy Got to Do With Social Media?

Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content. Continue reading

By Clare McDermott published May 2, 2018

Reddit for Marketing? Hell No, Except in This One Case

Reddit’s massive audience looks tempting to marketers. Don’t fall for it – self-interested posts only invite the community’s wrath. Follow this insider advice on the one useful (and safe) way to tap Reddit for marketing. Continue reading

By Catalin Zorzini published April 27, 2018

The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing

Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too. Continue reading

By Shane Barker published April 13, 2018

4 Tips for Engaging Instagram Content [Examples]

Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples. Continue reading

By Chris Frascella published March 23, 2018

Conversational Content: How to Market Through Text Messaging and Chatbots

Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading