By Mike Murray published June 20, 2018

9 Evergreen Content Formats for Long-Term Success [Examples]

Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well. Continue reading

By Stephen Jeske published June 19, 2018

3 Helpful SEO Moves to Get on Topic

To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three SEO techniques to help you get better rankings from content you’re creating. Continue reading

By Julia McCoy published May 1, 2018

The Secrets of High-Performing Online Content

How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers. Continue reading

By Justin Champion published April 24, 2018

How to Create Pillar Content Google Will Love

How do you climb the SEO mountain? Create a resource-driven content pillar page. But how do you get to that summit? Work backwards step by step – starting with these six. Continue reading

By Ann Smarty published April 16, 2018

3 Keyword Research Trends to Reshape Your Content Optimization

Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content. Continue reading

By Mike Murray published April 2, 2018

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

No marketing team can perfect its SEO and content marketing. But you can take steps to avoid or at least minimize the common misfires. Let’s start with these 17 frequent mistakes. Continue reading

By Luke Budka published March 16, 2018

4 Google Tips Marketers Can’t Afford to Miss

Think of Google as a behemoth plotting to mess with your SEO-focused mind? Think again. It offers a trove of guidance to help improve your SEO. Start with these four new (or newly updated) resources. Continue reading

By Mike Murray published January 24, 2018

SEO Marketing Strategy: Tips for Success in 2018

Search is getting worse for all types of B2B and B2C businesses. Even sites that organically rank No. 1 for a keyword are no longer the top result seen by searchers. Here’s how to improve your SEO in 2018. Continue reading

By Ann Smarty published January 23, 2018

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets. Continue reading

By Britney Muller published January 4, 2018

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading