By Michele Linn published January 18, 2013

Content Marketing Strategies for Social Media: Trends vs. Hype

CMI consultants Carla Johnson, Michael Weiss, Ardath Albee and Jay Baer continue their roundtable discussion on key challenges for content marketing strategies in social media. Find out the essentials on choosing your social channels. Continue reading

By Michele Linn published January 10, 2013

4 Expert Opinions: Does More Content Marketing Mean Better Content Marketing?

Recent research shows that usage of almost every content marketing tactic has increased over the last year. In this roundtable discussion, four CMI consultants explore whether more content marketing necessarily means better content marketing. Continue reading