By Michele Linn published November 15, 2013

How to Create a Documented Content Marketing Strategy: 36 Questions

With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift. Continue reading

By Michele Linn published November 7, 2013

How B2C Marketers are Using LinkedIn: Opportunities and Examples

Want your organization’s content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables. Continue reading

By Michele Linn published October 25, 2013

What the Future Holds for B2B Content Marketing: Experts Look Ahead

Excerpt: It’s essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing. Continue reading

By Michele Linn published October 20, 2013

How to Overcome the B2B Content Marketing Time Crunch

With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI’s roundtable of experts weighed in on the validity of this challenge. Listen to the discussion on whether this reported time crunch is an actual barrier or just a feeble excuse. Continue reading

By Michele Linn published October 11, 2013

Social Media Content Channels: How and When to Focus Your Efforts

B2B marketers report they are producing more social media content for more channels than ever, but most don’t feel confident that their efforts are effective. Our first B2B research roundtable video during Content Marketing World focused on this issue and some possible solutions. Hear what the experts had to say. Continue reading

By Michele Linn published March 8, 2013

6 Experts Share Tips for Managing the Content Marketing Process [Video]

Marketers at mid-to-large brands, often struggle with organizing content efforts. In this video, 6 experts share challenges and solutions for managing the content marketing process across their often complex and highly-matrixed organizations. Continue reading

By Michele Linn published February 26, 2013

B2C vs. B2B Content Marketing: 3 Experts in The Big Debate [Video]

Are B2B and B2C content marketing efforts really all that different? Find out more about some of the challenges and complexities of each approach from the roundtable conversation in this Content Marketing Institute video. Continue reading

By Mark Sherbin published February 7, 2013

Find Content Marketing Gold by Mining Your Sales Department

Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics? Continue reading

By Michele Linn published January 31, 2013

Measuring Marketing Effectiveness: 4 Content Experts Weigh In

Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness. Continue reading

By Michele Linn published January 24, 2013

Why Producing Enough B2B Content is Hard and 3 Tips to Help

Many marketers say they struggle to produce enough content these days. CMI consultants talk about why it’s so difficult to produce enough B2B content and offer 3 tips to help manage the content crunch. Continue reading