By Michele Linn published October 30, 2015

One Obvious Reason Why Content Marketers Are Not Feeling Effective

Only 44% of B2B marketers are clear on what content marketing success looks like. What’s behind that statistic? More importantly, what can marketers do to define success? Experts at CMI’s B2B research roundtable to tackle the issue. Continue reading

By Michele Linn published October 23, 2015

The One Brief Statement That Will Refine Your Content Marketing

Do you know the “who” and “why” for your content and brand? Most marketers don’t. Your audience isn’t sure what they’ll get from your brand. You spin your content marketing wheels. You need a documented editorial mission statement. Continue reading

By Joe Pulizzi published October 14, 2015

Discover 4 Key Differences Between B2C and B2B Marketers [New Research]

B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. Learn more from the just-released B2C Content Marketing 2016: Benchmarks, Budgets, and Trends. Continue reading

By Joe Pulizzi published September 30, 2015

What Effective B2B Content Marketing Looks Like [New Research]

Today, CMI releases the 2016 results of the annual B2B content marketing survey. We talk a lot about effectiveness, but this year we wondered – how many companies even know what effectiveness looks like? The answer (and more) may surprise you.
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By Ann Gynn published August 2, 2015

Changing Times: Finance Marketing Evolves With Content

What’s happening with content marketing in the financial services sector? Discover how industry marketers use content marketing and what they find works well. Learn the lessons, see the examples, and take away essential tips. Continue reading

By Robert Rose published June 18, 2015

The State of Content Marketing 2015 – Stronger With a Twist of Scale

Marketers struggle when they layer in content to power the same old marketing structures and processes. That has to change. Our annual State of Enterprise Content Marketing explores that issue and others facing the industry today. Continue reading

By Joe Pulizzi published May 7, 2015

No Subscription Goal for Your Content Marketing? Prepare to Be Ignored

Joe Pulizzi issues a warning: If your content marketing strategy doesn’t have a subscription goal, expect to be ignored. Subscriber growth is a proven way to increase business and an exceptional way to build long-term relationships. Continue reading

By Jodi Harris published April 27, 2015

How to Create a Marketing Persona Template

Documented personas not only help crystallize your ideas, but also serve as a single version of truth for everybody in your organization. Learn the essential steps to create and apply content marketing personas more successfully. Continue reading

By Joe Pulizzi published April 22, 2015

Do Larger Brands Really Have It Easier With Content Marketing? [New Research]

Do more B2B enterprise marketers think their content marketing is effective than small-business marketers do? That and more is revealed in CMI’s latest research: B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends. Continue reading

By Joe Pulizzi published March 25, 2015

Research: Technology Marketers Align Around Lead Gen

Of all marketer segments studied, technology marketers are the most focused on lead generation as a goal for content marketing. Read the latest insight from our B2B Technology Content Marketing: 2015 Benchmarks, Budgets, and Trends. Continue reading