According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the recession. These new responsibilities mean CFOs are much more involved in the buying decision process, which is critically … Continue reading
B2B Content Marketing Study Reveals Differences in Large and Small Companies
The groundbreaking Content Marketing Benchmarks, Budgets and Trends research from Junta42 and Marketing Profs showed the differences in content marketing tactics used across industries and by companies of all sizes. It was revealed that when it comes to content marketing, … Continue reading
What Content Marketers Can Learn from the Agricultural Industry
Here are research on how B2B agricultural organizations are using content marketing. There are 3 takeaways for marketers in any industry. Continue reading
How to Resolve a Key Disconnect for Manufacturing Marketers
As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck me was this … Continue reading
How B2B Marketers Can Raise the Effectiveness of Their Content
The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category. Continue reading
2010 B2B Content Marketing Benchmarks, Budgets and Trends
Download this free research from Junta42 and MarketingProfs to learn about the benchmarks, trends and budgets in B2B marketing in 2010. Continue reading
