As you begin planning your marketing strategies for next year, recent content marketing research points out five ways you should adapt for 2013. Find out what changes in online consumer behavior the global consumer survey uncovered. Continue reading
View Content Strategy Based on ‘Multi-Screen World’ Consumer Research Report
A recent research report sheds light on the challenges and opportunities of content marketing to a multi-screen world. Google (in partnership with others) set out to understand more about how consumers interact with various media in their everyday lives. Continue reading
A Sneak Peek at the State of Health Care Content Marketing
It’s widely believed that true innovation in content marketing has yet to reach the health care industry. Here is a sneak peek at some exclusive CMI research that points to the key areas in need of improvement. Continue reading
Can Content Marketing Software Platforms Drive Increased Success?
Looking for a tip to optimize your content marketing success? This study from the Aberdeen Group shows that marketers who use content marketing software platforms get dramatically higher performance. Continue reading
Why It’s Vital to Develop a Converged Media Strategy Right Now
Many companies are struggling to come to grips with today’s changing multiscreen consumer behaviors. Here are the essentials on why it’s vital to develop a converged media strategy right now — and some tips on how to approach this monumental task. Continue reading
Is Social Media the New Word of Mouth? [RESEARCH]
This year’s Buyersphere report learned from the buyers themselves that they are crazy for content and they don’t necessarily get it all that much from social media. But the report also shows signs that social media will be the word of mouth of the future. Continue reading
How to Conduct Research to Engage Executives
Many marketers are daunted by the prospect of conducting research designed to engage executives. But taking the step to talk to your customers and find out what is on their minds is always valuable. Here are some suggestions on how to approach the task. Continue reading
How to Make Branded Content More Credible [Research]
Can digital branded content ever be taken seriously? Research shows that credibility problems don’t arise from the concept, but more in the execution. Here are three research-based ways to make your branded content more credible. Continue reading
How to Justify the Cost of Content Marketing
If you need to justify the cost of content marketing, check out this eBook that lays out how to calculate your content marketing ROI. Continue reading
Technology Buyers Require Practical, Timely Content [Research]
A recent survey of business technology decision makers sheds some light on what prospects want – and don’t want – when it comes to vendor content. We share some basic results and offer takeaways and suggestions for making content practical and timely. Continue reading
