Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics? Continue reading
Measuring Marketing Effectiveness: 4 Content Experts Weigh In
Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness. Continue reading
How Manufacturers are Managing Content Marketing: 7 B2B Insights
Recent CMI research on B2B and B2C marketing shows how manufacturers are managing content marketing as compared with B2B marketers across all industries. Find out how these insights compare with your own content efforts. Continue reading
Why Producing Enough B2B Content is Hard and 3 Tips to Help
Many marketers say they struggle to produce enough content these days. CMI consultants talk about why it’s so difficult to produce enough B2B content and offer 3 tips to help manage the content crunch. Continue reading
A Consumer Content Marketing Conundrum: More or Less Content from Brands?
Get fresh insights about consumer interest in brand content and what it all means for marketers in the latest research from the Content Marketing Institute, MarketingProfs, and ExactTarget. Continue reading
Content Marketing Strategies for Social Media: Trends vs. Hype
CMI consultants Carla Johnson, Michael Weiss, Ardath Albee and Jay Baer continue their roundtable discussion on key challenges for content marketing strategies in social media. Find out the essentials on choosing your social channels. Continue reading
4 Expert Opinions: Does More Content Marketing Mean Better Content Marketing?
Recent research shows that usage of almost every content marketing tactic has increased over the last year. In this roundtable discussion, four CMI consultants explore whether more content marketing necessarily means better content marketing. Continue reading
Research Finds Health Care Content Marketing Lags Two Years Behind
Our recent research shows that health care content marketing lags about two years behind trends in overall content marketing. This makes sense because health care is a highly-regulated industry. But it also points up significant opportunities for growth in the health care space. Continue reading
2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends
2013 B2C Content Marketing Benchmarks, Budgets and Trends: Find out how B2C marketers are using content marketing and see some comparisons with the B2B crowd. Continue reading
2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove. Continue reading
