By Michele Linn published June 17, 2013

34 Essential Research Reports for More Effective Content Marketing

As a content marketer, you’re likely seeking reputable research reports and white papers to inform your processes. At CMI, we’re pretty passionate about research, too. So we made a list of some of the best research out there. Use these 34 essential research reports to develop more effective content marketing. Continue reading

By Michele Linn published May 15, 2013

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

Inspired by a reader’s question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content challenges in B2B marketing. Continue reading

By Joe Pulizzi published May 7, 2013

6 Signs That B2B Small Businesses Have Big Plans for Content Marketing

Data from CMI’s latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you’ll see that small businesses have big plans for content marketing. Continue reading

By Robert Rose published April 28, 2013

Organizing Your Department for Content Marketing: Strategic Requirements

Research by the Altimeter Group, published this week, finds that brands are challenged with organizing themselves around content marketing. Apply these key takeaways to your organizational challenges. Continue reading

By Joe Pulizzi published April 16, 2013

How Enterprises Handle B2B Content: 6 Key Insights From Our Research

Find out how enterprise marketers use B2B content marketing tactics as compared with their B2B peers overall. Here are 6 key insights from CMI’s report, “B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends — North America.” Continue reading

By Joe Pulizzi published April 3, 2013

B2B Content Marketing in the Software Industry: 6 Points From New Research

Software marketers have embraced content marketing with more gusto than any other industry studied by CMI, according to answers to our recent survey on B2B content marketing. Learn more about the new research. Continue reading

By Joe Pulizzi published March 11, 2013

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends [Research]

In many respects, content marketing has taken a stronger hold in the UK than it has anywhere else. See evidence of this and other trends and comparisons in the premier study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends. Continue reading

By Michele Linn published March 8, 2013

6 Experts Share Tips for Managing the Content Marketing Process [Video]

Marketers at mid-to-large brands, often struggle with organizing content efforts. In this video, 6 experts share challenges and solutions for managing the content marketing process across their often complex and highly-matrixed organizations. Continue reading

By Michele Linn published February 26, 2013

B2C vs. B2B Content Marketing: 3 Experts in The Big Debate [Video]

Are B2B and B2C content marketing efforts really all that different? Find out more about some of the challenges and complexities of each approach from the roundtable conversation in this Content Marketing Institute video. Continue reading

By Joe Pulizzi published February 25, 2013

Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends [Research Report]

For the last three years, the Content Marketing Institute has produced research on content marketing trends in North America. This year we’re excited to be adding Australia to the mix. Here are some of the key findings. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL