By Joe Pulizzi published March 11, 2014

Content Marketing Making Strides in the Manufacturing Industry: Report

With an adoption rate that’s lower than other vertical industries CMI has explored, are manufacturing marketers “laggards” when it comes to content marketing — or are they just taking a slower, more conservative approach? Let’s take a look at where this segment stands — and where it has room to grow — according to the new study, B2B Manufacturing Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.
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By Frank Barry published February 27, 2014

3 Ways Content Marketing Can Improve Donor Retention Rates

In the spirit of improving donor retention rates for nonprofits in 2014, let’s take a look at how implementing a content marketing strategy can have a significant impact on the bottom line. Employ these 3 techniques using content marketing to really engage your donors. Continue reading

By Joe Pulizzi published February 26, 2014

B2B Content Marketing Success on the Rise for Small Businesses

Our newest B2B content marketing research report confirms that small businesses are doing many things really well when it comes to content marketing — things that can certainly give them a competitive advantage and put them on equal footing with the “big guys.” Check out the report for more details. Continue reading

By Joe Pulizzi published December 10, 2013

Research: UK Content Marketers Are Confident, Lack Strategy

Among the marketers we’ve surveyed across three continents, those based in the United Kingdom rate themselves highest in terms of content marketing effectiveness. Find out more about the content marketing trends in our second annual UK report. Continue reading

By Frank Barry published December 3, 2013

Content Marketing for Nonprofits: Data, Insights, and Examples

In a follow-up to the recent release of CMI and Blackbaud’s first-ever research report to benchmark what’s going on with content marketing in the nonprofit sector, get data, examples and insights on content marketing for nonprofits. Continue reading

By Michele Linn published November 26, 2013

The Dos and Don’ts of Outsourcing Content Creation

While outsourcing content creation can be an effective way for busy marketers to get everything done, it’s not always a slam dunk — nor does it make sense in all situations. Consider these dos and don’ts when you make decisions on outsourcing for your organization’s content needs. Continue reading

By Joe Pulizzi published November 21, 2013

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers

If you’re searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers lays out tips and tactics for 24 types of content. Continue reading

By Joe Pulizzi published November 19, 2013

Australian Marketers Raise the Stakes for Content Strategy and Creation: Research

Find out how marketers at for-profit organizations in Australia are raising the bar for content strategy and creation, according to CMI’s annual content marketing surveys. The research shows that a majority of Australian companies are producing more content this year than last and more than half have a documented content strategy. Learn more. Continue reading

By Michele Linn published November 15, 2013

How to Create a Documented Content Marketing Strategy: 36 Questions

With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift. Continue reading

By Joe Pulizzi published November 14, 2013

Nonprofit Content Marketing Research: Successes and Challenges

Content Marketing Institute is pleased to announce our first-ever research study on nonprofits. Download the “Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America” report and get some insight into the content marketing challenges and successes nonprofits report. Continue reading

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