For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts. Continue reading
3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy
Ah, the podcast. While video may be the sexy new trend in content marketing, and written copy its bread-and-butter, the podcast holds its own with three distinct advantages that serve to complement any content marketing strategy. Find out why podcasts should be a part of your organization’s overall content marketing strategy by OpenView Labs’ Brendan Cournoyer. Continue reading
Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos
It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading
5 Tips for Creating Content that Matters
Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers … Continue reading
Listen and Learn: A Guide for Creating Energized Podcasts
Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground running. Even if you have been podcasting for a while, … Continue reading
Podcasting 101 for Content Marketers: An Interview with The Podcast Guy, Dave Thackeray
People have said Dave Thackeray, The Podcast Guy, sounds like Ewan McGregor, but Dave is happy being known simply as the Podcast Guy who is a broadcaster, journalist and marketer passionate about all things audio. I recently interviewed Dave, who … Continue reading
How to Boost Audio Quality to Make Your Content More Effective
Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break out and claim her rightful place in your content marketing … Continue reading
The Three Biggest Mistakes Companies Make with B2B Websites
In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it … Continue reading
How to Become an Effective Podcaster Using the Interview Format
You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes. Continue reading
