The boys discuss sponsored content’s future, “content friction” as the key issue in ’15, and the future for podcast ads plus a rant and rave on Snapchat’s future. They also debate buying or renting land for your content house. Continue reading
How to Get in Front of the Podcasting Trend [Growth Tips and Tools]
Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading
This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong
In This Old Marketing, Joe and Robert discuss whether social media marketing is dead or most brands are just using it wrong, why podcasting is bigger and better, and how native advertising is NOT content marketing, plus rants and raves.
Continue reading
A Crash Course in Narrative Podcasting (And Why You Should Create Them)
Should you take the blue or red pill? Even if you aren’t a fan of The Matrix, you’ll get the right self-help medicine to create narrative podcasts and how to splice together the best story, sounds, and music to deliver amazing content. Continue reading
This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood. Continue reading
This Week in Content Marketing: The Third Era of the Internet Has Begun
In This Old Marketing, Joe and Robert discuss AOL founder’s take on the Internet’s 3rd era. They ponder if LEGO magazine went off the rails. Plus, the duo talks PR’s role in content marketing, podcast revenue model, raves, and rants. Continue reading
The Critical Importance of “Segment Thinking” in Content Marketing
The true measure of great content is the same as the true measure of great people: It’s what’s on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments. Continue reading
This Week in Content Marketing: Content Marketing Predictions for 2015
In This Old Marketing, Joe and Robert share their content marketing predictions, which include surprises, opportunities, and some potential problems. Plus, they talk Facebook’s “Year in Review” disaster and go back to a golden oldie. Continue reading
125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats
If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet? Continue reading
This Week in Content Marketing: Failed 2014 Content Marketing Predictions
In this one-year anniversary episode, Joe and Robert grade themselves on their 2014 predictions. Plus, Facebook offers an interesting deal for publishers, a rant and rave on Alex from Target and blog comments, and much more. Continue reading
