By Joe Pulizzi published June 21, 2014

How Brands Could Destroy Native Advertising

In this episode, Robert and Joe discuss whether brands will destroy the native advertising opportunity and whether you can actually program native to audiences. In addition, we banter about the Red Bull Media House model and how many brands will follow its publishing structure. Then, Robert rants and raves about the Dumb Ways to Die franchise, while I rant about the closed atmosphere at the U.S. Open. Listen in. Continue reading

By Joe Pulizzi published June 14, 2014

How Facebook is Becoming a Pay-to-Play Platform

In this episode, Robert and I discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure pay-to-play platform in many cases. We also discuss how much data you actually need for your content marketing strategy. The final news article provides a cross section of a record month for magazine launches with a shuttering of a dozen tried-and-true niche magazines. This week’s #ThisOldMarketing example: The Fresh Fork Market Almanac. Continue reading

By Joe Pulizzi published June 7, 2014

Native Advertising Gets Its Own Magna Carta

In this week’s episode, Robert and Joe dissect Mary Meeker’s latest report on technology trends, do a deep dive into the elements of the publishing equation that brands are missing, and discuss Conde Nast’s “Magna Carta” guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series, and they cap off the show with a #ThisOldMarketing example from C.F. Martin & Co., producer of some of the world’s finest acoustic guitars. Continue reading

By Joe Pulizzi published May 31, 2014

Piecing Together Content’s Role in a Mobile Marketing Strategy

In this episode, Robert and Joe rant a bit about a new content marketing awards program before discussing their confusion about a speech from a Dell marketing executive on the future of traditional publishing. They also offer their take on where content marketing fits into a mobile marketing strategy and explore a #ThisOldMarketing example from USAA. Continue reading

By Joe Pulizzi published May 24, 2014

Content Marketing: From the Newsroom to the Boardroom

In this week’s episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady’s struggles to stay relevant in digital news — it’s a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia, and the Tea Party’s new online publication. Also listen for a rant on internet “fast-laning.” Continue reading

By Joe Pulizzi published May 17, 2014

Why Content Marketing Fails Without Strategy

In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google’s Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing. This week’s #ThisOldMarketing example is Poetry Magazine. Continue reading

By Joe Pulizzi published May 10, 2014

Why Paper May Be The New “Smart” Device for Content Consumption

In this week’s episode of This Old Marketing, Robert and Joe lament the millions in ad dollars pouring into events like Digital NewFronts, when the funds could be better deployed on content marketing. They also debate whether or not native advertising is deceptive, support Marc Adreessen’s prediction on the growth of online news and talk about why the written page may be the smartest “device” for reading in the future. Continue reading

By Joe Pulizzi published May 3, 2014

Content Marketing Momentum Picks Up on Rapidly Evolving Online Channels

In this episode of This Old Marketing, Robert and Joe debate whether or not Google+ is closing its doors, come to grips with the fact that consumers now use the web more than watching television, explore LinkedIn’s latest move to accommodate branded content, and speculate on potential acquisitions that could further the publisher’s goals. Listen in. Continue reading

By Joe Pulizzi published April 26, 2014

The Relentless Evolution of Content Marketing

In this episode of PNR, Robert and Joe review some recent changes to Google Analytics, and then get into a deep discussion on the future of Facebook for content marketers. They also discuss agencies building out newsrooms, new CMI research on B2B enterprise content marketing, and why social media fading into wallpaper might just be a good thing. Listen in. Continue reading

By Joe Pulizzi published April 19, 2014

The Importance of Strategy in Successful Content Marketing

In this episode of PNR: This Old Marketing, Joe and Robert reveal something that both publishers and brands need to focus on when building out a content marketing practice, discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, and review Shutterstock’s education and training platform — before getting fired up by a This Old Marketing example from the Society of Fire Protection Engineers. Listen in. Continue reading

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