By Mike Kaput published April 21, 2014

What Medium Means for Content Marketing

Grocery shopping used to be a multi-stop affair, but these days you can get everything you need in one place. A similar change is taking place in how people consume content. In a world of nearly infinite content, consumers are increasingly looking to filter out the noise and one-stop shop. Find out what Medium means for content marketing. Continue reading

By Shanna Mallon published July 11, 2013

Manage Your Social Media Content with These Top Tools

Whether you’re a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. But keeping your social media outposts filled with relevant, useful content takes time. Manage your social media content with these top tools. Continue reading

By Heidi Cohen published July 8, 2013

10 Content Marketing Best Practices for Greater Efficiency

To minimize costs and to leverage related distribution and promotion, it’s helpful to have a plan in place from the outset of your content program. The following content marketing best practices and tips will help you build this plan in the most efficient and effective way possible. Continue reading

By Michele Linn published June 3, 2013

17 Essential Content Marketing Templates and Checklists

By far, the most popular post we have ever published at the Content Marketing Institute is “10 Must-Have Templates for Content Marketers.” To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Check out what’s new, as well as revisiting old favorites on this updated list that’s aimed at making your job a bit easier. Continue reading

By Roger C. Parker published May 28, 2013

Follow These 7 Guides for Successful Content Marketing

Read these 7 recently published books to gain value and insight into producing successful content marketing. They all offer solid advice on how to create effective content, and most share a focus on efficiency, taking a structured approach to organizing and sharing information, and visual communications. Continue reading

By Matthew Royse published December 17, 2012

Effective Content Marketing: 5 Habits that Help You Stand Apart

Content marketing continues to gain acceptance at all types of companies, and many believe it’s now mainstream in business. Here are 5 effective content marketing habits you can use to help your company stand out in the growing crowd. Continue reading

By Roger C. Parker published September 20, 2012

Top 10 Mind Mapping Productivity Tips for Content Marketing Success

Mind mapping adds a visual dimension to words and ideas. Try out these mind mapping productivity tips to boost your content marketing success. Continue reading

By Roger C. Parker published August 22, 2012

How to Create an Idea Dashboard to Track Your Favorite Content Ideas

Content marketing productivity involves more than just creating great content. Here are the essentials on how an idea dashboard can help you track and apply the good ideas you find in the blog posts you read each week. Continue reading

By Jodi Harris published August 12, 2012

17 Techie Shortcuts for Content Marketing

The following time-saving tools might not be the best solutions for the long term, but when you are in a pinch and need to dig your way out of a content chasm, these handy process helpers can really save your sanity. Continue reading

By Roger C. Parker published August 7, 2012

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar. It’s broad enough to show the big picture for the upcoming year, but detailed enough for setting weekly goals. Continue reading