By Joe Pulizzi published May 2, 2011

Chief Content Officer Job Description Sample Template

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content … Continue reading

By Debbie Williams published May 2, 2011

The Content Questionnaire: How to Uncover Key Details for More Effective Content

Digging in to reveal the vital nuggets of information that tell a brand or company’s story is an essential first step in the content development process. At SPROUT Content, one of the first things we send to clients is our … Continue reading

By Robert Rose published April 14, 2011

Do You Really Need A Content Marketing Consultant?

Okay quick – how many marketing consultants does it take to change a light bulb?  There is no shortage of punch lines here.   “It depends – how large is your budget?”  Or – “We don’t know – they never seem … Continue reading

By Dianna Huff published March 24, 2011

Reduce “Getting it All Done” Content Marketing Anxiety: Create Your Own System

You can find dozens of really good applications, books, and blogs on how to simplify your work, become more productive, and manage your time. Much of this advice is good, but it doesn’t cover how to manage the deluge of … Continue reading

By Ahava Leibtag published March 21, 2011

How to Develop Analytics Reports Your Team Will Want to Use

Do you want to use analytics more often to make decisions based on data instead of instinct? To do this, you not only need to have a good understanding of analytics, but you also need to present them to your … Continue reading

By Michele Linn published March 18, 2011

10 Ideas to Help You Maintain a Consistent Blogging Schedule

Have you recently started a group blog or are you struggling to maintain one? In a comment on another blog I write for, Savvy B2B Marketing, someone recently told me he was starting a group blog and expressed this concern: “Our … Continue reading

By Ahava Leibtag published March 14, 2011

Getting Started with Analytics: How to Get Buy-in From Your Team

All too often, I’ll ask a client a question, and they’ll readily have an answer. But when I question the answer and ask for a source, they’ll tell me, “We just know.” I don’t have to explain why this is … Continue reading

By Amanda Maksymiw published March 11, 2011

One Person Every Corporate Blogging Program Needs

A corporate blog can be a key component to any marketing strategy for B2C and B2B companies. Most corporate blogs are authored by multiple employees, which means your company will be able to create a larger volume of valuable content … Continue reading

By Scott Frangos published March 10, 2011

Three Tests to Optimize Your Website: VBO, LPO and CRO

This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Our first article in this series offered an overview of CCM. Next up, we’ll look at one of the strategies and tactics to help with one … Continue reading

By Sarah Mitchell published March 2, 2011

Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan

Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue.  It’s been an eye-opening experience for a bunch of seasoned … Continue reading