By Kathy Hanbury published July 12, 2011

Creating a Content Marketing Toolkit

Tools are funny things. If you’re familiar with the problem you need to fix, and you understand how, when, and why to use each tool, they’re incredibly helpful. They save you time and money and help you do a truly … Continue reading

By Michele Linn published July 8, 2011

How to Find the Right Content Marketing Agency

Are you looking to get help with your content marketing? In our ongoing series, our CMI contributors are helping you find the right help for your content marketing efforts. Over the last two weeks, they have answered these questions: “Which … Continue reading

By Joe Pulizzi published July 4, 2011

Creating a Content Marketing Advisory Board for your Organization

Over the past decade, I’ve worked with a number of publishers and associations. One of the most underrated, but most valuable parts of both groups were the editorial advisory boards. While at Penton Media, every magazine (we called them magazines … Continue reading

By Michele Linn published July 1, 2011

Who Should Help Me with My Content Marketing? An Agency or a Consultant?

Once marketers get started with content marketing, they often realize they need help. If you don’t have the time or skills in-house, one of the best ways to get help is to hire someone. In our ongoing series, our CMI … Continue reading

By Joe Pulizzi published June 30, 2011

Criteria for Choosing a Full-Service Content Marketing Agency

We have a unique perspective on content marketing agencies at Junta42. Since matching over 1000 content marketing projects over the past three+ years, we’ve seen our fair share and know most of the serious players in the industry. Unfortunately, we’ve … Continue reading

By Heidi Cohen published June 29, 2011

Who Will Create Your Content? 10 Essential Content Creation Skills

With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to look at your goals and related strategies in developing a … Continue reading

By Brody Dorland published June 27, 2011

22 WordPress Plugins for Content Marketers

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the … Continue reading

By Michele Linn published June 24, 2011

Looking for Help with Content Marketing? Tips on What to Outsource

After adopting the concept of content marketing, one of the next revelations is typically this:  “How am I going to get all of this done?” One surefire way is to get help (using a service such as Junta42), but how … Continue reading

By Mike Sweeney published June 23, 2011

The Secrets of a Successful Content Marketing Kickoff Meeting

An organized, well-attended kickoff meeting is essential to starting a successful content marketing program.  This is true whether you are handling your content marketing in house or hiring an agency or consultant. Yet keeping this meeting on track is difficult, … Continue reading

By Nate Riggs published June 20, 2011

Mastering 3 Styles of Blog Lists for More Effective Content Marketing

As a CMI reader, you probably don’t need to be sold on the benefits of blogging as a hub in your content marketing mix, but you’re probably looking for ways to be more effective. As blogging has become more common, … Continue reading