By Jodi Harris published February 28, 2012

Two Ways to Simplify Your Global Content Efforts

To remain competitive and responsive in our global digital “multiverse,” you need to be ready to scale up your content efforts to reach new markets, in new countries, and to communicate using new levels of sophistication. Content Marketing Institute’s latest webinar provides marketers with some fantastic tools to address these challenges — with the help of a few seasoned content pros.
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By Jon Thomas published February 23, 2012

How to Guide Your Customer’s Journey Through 6 Points of Content

Given the amount of time consumers spend online consuming information, the most important moment in the customer-acquisition process isn’t closing anymore — it’s the journey there. Here are some tips to help you guide potential customers on that journey. Continue reading

By Patricia Redsicker published February 21, 2012

Content Quality: A Practical Approach to Content Analysis

If you haven’t performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier. Continue reading

By Adria Saracino published February 20, 2012

How to Embed Outreach into Every Step of Your Content Plan

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts. Continue reading

By Manya Chylinski published February 16, 2012

How to Develop an Internal Content Marketing Plan by Leveraging Intranets

Intranets are designed to share useful, informative content — just like the best B2C and B2B content marketing sites do. Although the audience is captive, the content still needs to engage employees so the site becomes a useful and vibrant center of a company’s internal community. Here are some essentials. Continue reading

By Joe Chernov published February 7, 2012

4 Hidden Benefits of Content Marketing that Go Beyond ROI

In their rush to be measured like everyone else, content marketers are in danger of short-changing their full value. These four benefits of content marketing can bring immense value to your company and its internal communication goals. Continue reading

By Joe Pulizzi published February 6, 2012

What Can a Super Bowl Ad Buy You in Content Marketing?

So, another Super Bowl gone.  For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 … Continue reading

By Stephanie Tilton published January 24, 2012

New Guide Explains How to Join the Ranks of Best-in-Class Content Marketers

What sets best-in-class marketers apart from average marketers? Here are tips for taking your game from average to marketer par excellence. Continue reading

By Amanda Maksymiw published January 20, 2012

4 Steps for Using Content to Build Your Personal Brand

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona. Continue reading

By Joe Pulizzi published January 18, 2012

Content Marketing and the War of Attrition

There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs Focusing on the wrong metrics and objectives A soloed approach to … Continue reading