By Amanda Maksymiw published March 12, 2014

A Content Marketing Plan for Turning Your Influencers Into Partners

As marketers look to boost their content efforts, many turn to influencers to lend credibility to a piece of content or a brand. Find out how to create a content marketing plan that will build relationships and turn your influencers into partners. Continue reading

By Ian Humphreys published March 9, 2014

Creating Content that Speaks Volumes in Multiple Languages

It can be difficult and expensive to create content in multiple languages, but there are ways to ramp up the process in a cost-effective manner and it can open up an enormous untapped market for your organization. Find out how to create content that speaks volumes in multiple languages. Continue reading

By Michael Gerard published March 6, 2014

Keep Your Content Marketing from Getting Lost in the Stampede

Many organizations will continue to increase their investment in content marketing this year. That may be a good thing, but there are potential hazards in jumping too quickly into an accelerated content marketing cadence without careful planning. Find out how to keep your marketing efforts from getting lost in the stampede. Continue reading

By Carla Johnson published January 3, 2014

How to Deliver the Right Content Marketing, in a Scalable Way

To help remove some of the animosity from the relationship between sales and marketing, it helps to have everyone on the same page and understand the multiplication mindset when it comes to creating content. Find out how to deliver the right content marketing in a scalable way. Continue reading

By Bruce McDuffee published December 5, 2013

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach. Continue reading

By Paul Roetzer published November 4, 2013

How to Build A Scorecard to Measure Content Marketing Effectiveness

It’s easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness. Continue reading

By Roger C. Parker published November 3, 2013

7 Reasons to Hire a Former Teacher for a Content Marketing Job

Looking to fill out your organization’s content marketing team? Make sure you’re not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketing job. Continue reading

By Shanna Mallon published October 27, 2013

Build Your Content Calendar: 3 Easy Steps

Putting out fresh, relevant content is not just a good idea today, it’s a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to create a strategic content calendar. Continue reading

By Brad Shorr published October 21, 2013

Make Your Content Marketing Processes More Creative: 5 Actionable Tips

It’s easy for industry experts to say “create awesome content,” but that’s not exactly a helpful “how-to.” Follow these 5 tips to truly integrate creativity into your existing content marketing process. Continue reading

By Jodi Harris published October 6, 2013

Should Your Content Marketing Process Make Room for Big Data?

Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where they stand on the issue. Continue reading