By Bruce McDuffee published December 5, 2013

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach. Continue reading

By Roanne Neuwirth published November 1, 2013

How to Design a Compelling Demand Generation Strategy for the C-Suite

Marketers spend a lot of time and energy trying to gain access and sell to executives. For large-scale B2B sales in particular, it’s critical to create a content plan and engagement strategy to break through to the lucrative and powerful buyer at the top. Find out how to design your content plan to speak to the C-suite. Continue reading

By Sean Power published October 3, 2013

Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content

Managing change is a challenging – and frustrating – part of a content marketer’s job. To convince decision makers to change their existing marketing strategy to a more content-centric approach can be daunting. Use these 5 guidelines to change your marketing strategy from below to get executive buy-in. Continue reading

By Dennis McCafferty published September 30, 2013

How to Battle 7 “Sins” that Derail Content Marketing Success

Content marketing professionals serve challenging clients and internal stakeholders all the time. Find out how to counter 7 client “sins” that can threaten to derail your successful content marketing efforts. Continue reading

By Derek Miller published September 26, 2013

Prove Content Marketing ROI to Your CEO: 4 Values to Communicate

Marketers throw around reams of statistics, aiming to prove the monetary value of their content efforts. However, these stats often don’t provide meaningful insights to higher-level decision makers. We have to find another way to communicate. Demonstrate these 4 values to prove content marketing ROI to your CEO. Continue reading

By Joe Pulizzi published July 27, 2013

4 Reasons Why You Might Not Need A Content Marketing Plan

Obviously, we’re committed to the belief that a strategic content marketing plan provides significant benefits to marketers. But, creating or curating valuable, compelling content as a means to attract and retain customers isn’t necessarily for everyone. Let’s consider who might not need such a plan of action. Continue reading

By Doug Kessler published May 31, 2013

What’s So New About Content Marketing?

What’s so new about content marketing? The “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones). But clearly, something unique is going on here, and because of the mighty internet, the way we do business will never be the same. Continue reading

By Joe Pulizzi published March 16, 2013

2 Foolproof Methods for Getting Content Marketing Buy-In

There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in. Continue reading

By Joe Pulizzi published February 16, 2013

Content Marketing: Why You Should Buy Value Instead of Leasing It

There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportunity? Learn more about buying vs. leasing in marketing. Continue reading

By Joe Griffin published February 6, 2013

Getting Buy-In for Your Content Marketing: A 3-Point Process

The essence of content marketing is creating valuable content to pull and convert customers toward a product or service. You already know this; find out how to get buy-in on this concept from your organization’s leadership. Continue reading