To align your brand’s diverse content efforts, you must build a content marketing culture that unifies teams and their content when no one team owns all the content. These seven actions can help you build a culture that works.
10 Interview Questions to Find the Best Content Marketers
How do you go about finding the right content marketing specialist? Here are three critical core competencies for all levels, along with 10 interview questions you can ask to determine candidates’ proficiency. Continue reading
Hire for 4 Uncommon Content Marketing Roles
We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers? Continue reading
This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas
The guys dish on a staffing surge at Cisco Systems, poor social media sportsmanship from the U.S. Olympic Committee, and a common misconception brands have about content marketing — plus rants, raves, and our example of the week. Continue reading
How We Used Content to Hire 30 People in One Year
Finding and hiring good content marketers takes significant time, resources, and skill. This content marketing agency hired 30 people in the last 12 months. The secret weapon? Content. Here are some tips to get you started. Continue reading
This Week in Content Marketing: Most Brands Failing at Customer Experience
The guys explore a dystopian view of advertising’s future, the billions WPP expects to spend on Facebook ads, whether an agency’s new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading
The Content Marketing Book of Answers: Managing Your Content
An efficient and effective team is your most important content marketing asset. Here’s help to select and structure your resources so that the day-to-day content marketing tasks will be divided and conquered as skillfully as possible. Continue reading
Inside the Mind of a Journalist in the Business of Content Marketing
Cameron Conaway straddles two worlds as an award-winning investigative reporter and a content marketing manager. He shares how a journalist’s ethos can inspire marketing and entreats marketers to take bigger content risks. Continue reading
One Position You Need to Rule Content Marketing [Template]
Do you know what it takes to be the owner of content marketing within your organization? Look at this job description for the chief content officer to help you set goals and standards, and position your program for success. Continue reading
The Miles Davis Approach to Content Marketing Strategy
I was listening to NPR’s profile of Miles Davis’ Kind of Blue album, and I kept having aha moments in relation to my own content marketing work. Let me share five key lessons inspired by Davis to boost your content marketing strategy. Continue reading
