Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it’s hard to tell the partners from the posers. Continue reading
7 Tips for Choosing a Content Marketing Agency
If, as CMI research indicates, B2B marketers continue to struggle to produce enough engaging content, why aren’t more brands outsourcing their content efforts to the experts? Here are 7 tips for choosing an effective content marketing agency. Continue reading
Transform Your Agency into a Content-Focused Newsroom in 60 Days
In light of the content explosion going on today, marketing agencies must “walk the talk” themselves in order to help others effectively market through sustained editorial. Find out how to take your agency from zero to content in 60 days. Continue reading
Why Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for Domination)
There are six types of agencies that exist in the consulting realm, but the ones that are best positioned to achieve success are disruptive hybrids — agencies that are agile and quick to offer integrated marketing campaigns with the end goal of bringing in more revenue for their clients. Find out how to set your firm up to create this disruptive success. Continue reading
CMI Announces Content Marketing Orange Award Winners at Content Marketing World
The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. Read about this year’s winners. Continue reading
How to Create a Killer Content Agency
It’s a challenge to figure out how to deliver content to your clients in an efficient way that minimizes headaches and maximizes profitability. Here are three steps you can take to start transitioning your agency into a top-notch content marketing firm. Continue reading
Do Brands and Agencies Use Content Marketing Differently? [Research]
While there are many similarities in the way brands and agencies use content marketing, there are some notable differences. Here is a breakdown of the key differences, according to the results from the 2012 Digital Content Marketing Survey research report from Brandpoint and CMI. Continue reading
A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing
I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking … Continue reading
Content Marketing In The Echo Chamber
“The best argument against democracy,” said Winston Churchill, “is a five-minute argument with the average voter.” It’s as true in the social/ digital realm as it is in politics. Sure, it’s wonderful that everyone has a global communications supercomputer in … Continue reading
How to Find the Right Content Marketing Agency
Are you looking to get help with your content marketing? In our ongoing series, our CMI contributors are helping you find the right help for your content marketing efforts. Over the last two weeks, they have answered these questions: “Which … Continue reading
