By Kirk Cheyfitz published April 2, 2015

6 New Reasons to Kill the RFP: Find Innovators, Not Commodities

No ad-land fossil is quite as useless as the RFP. If brands want agencies to look to innovate, they need to stop treating agency selection like a vendor-procurement process. Here are six ways RFPs lead to diminished results. Continue reading

By Stephen Moyers published March 5, 2015

How To Fix 9 Harmful Misconceptions about Content Marketing

Some marketers make “content marketing” interchangeable with content marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again. Continue reading

By Kathryn Hawkins published January 6, 2015

How to Know When You Need a Content Marketing Agency

Content marketing agencies aren’t a be-everything-to-everyone resource, but they offer unique value to a cross section of businesses. Learn how these five types of organizations can benefit from an agency dedicated to content. Continue reading

By Joe Pulizzi published October 25, 2014

This Week in Content Marketing: Have We Ruined Storytelling?

This week, Robert and Joe ponder the ANA’s acquisition of the BMA, dig into the smart reasons Copyblogger is killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss “priceless” advice from MasterCard’s VP of global digital content. Raves include a fascinating Meet Me at Starbucks video and a timely reminder from the late management guru Peter Drucker about the current period of great transformation in our industry. The show wraps up with a #This Old Marketing example from Qualcomm Spark. Continue reading

By Joe Pulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

This week, we weigh in on Next Fifteen’s content marketing agency acquisition, debate the merit of Omnicom’s recommendation about shifting TV ad budgets to online video, and reflect on the meteoric growth of branded content at Huffington Post. Our rants include a takedown of the negative response to an article on brand journalism’s evolution, and a video from author Harlan Ellison on “getting paid.” We wrap up with a #This Old Marketing example of the week on one way space travel was marketed to the public. Continue reading

By Jonathan Crossfield published October 8, 2014

Are Social Media Content Agencies and Experts Taking You for a Ride?

Are some social media agencies, consultants, and “experts” taking advantage of their clients by over thinking and overcharging for mediocre or ineffective tactics? Take a look at how needless complications may be subjecting the whole social media content industry to credibility fallout. Continue reading

By Jake DiMare published September 25, 2014

3 Tragic Errors to Avoid When Building a Web Content Marketing Program

Successfully planning and executing the design, development, and deployment of a dynamic website to support a new content marketing strategy is not a trivial matter. Marketing stakeholders focused on generating a volume of compelling and valuable content are often at a disadvantage. Learn how to avoid 3 tragic errors when building a web content marketing program. Continue reading

By Joe Pulizzi published April 26, 2014

The Relentless Evolution of Content Marketing

In this episode of PNR, Robert and Joe review some recent changes to Google Analytics, and then get into a deep discussion on the future of Facebook for content marketers. They also discuss agencies building out newsrooms, new CMI research on B2B enterprise content marketing, and why social media fading into wallpaper might just be a good thing. Listen in. Continue reading

By Chuck Frey published February 4, 2014

How to Choose the Right Content Marketing Agency

A “gold rush” mentality around content marketing has made it more difficult for marketers to separate the pros from the posers when choosing an agency to work with. The art of hiring an agency for your brand was the subject of a recent #CMWorld Twitter chat. Get some solid strategies for choosing the right content marketing agency. Continue reading

By Doug Kessler published April 24, 2013

4 Truths About Content Marketing Clients

There’s never been a better time to be a marketer — and content marketing is probably the biggest, most exciting opportunity of all. Here are four content marketing lessons that will help agencies and clients work together to produce a more successful content marketing plan. Continue reading