By Pelin Thorogood and Erik Bratt published January 9, 2012

A New Breed? 7 Roles of the Content Marketing “Engineer”

The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering. Continue reading

By Nate Riggs published October 14, 2011

7 Basic Content Marketing Principles for the Corporate Marketer

The last time you heard from me on CMI was just before Content Marketing World in Cleveland. Since then, I’ve changed gears a bit, moving from the entrepreneurial life of an independent social business consultant to the team-focused corporate environment at Bob Evans … Continue reading

By Joe Pulizzi published October 14, 2011

Creating a Content Marketing Team and Workflow Plan

Yesterday, Robert Rose and I held a workshop at Openview Venture Partners‘ headquarters in Boston. The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was … Continue reading

By Michele Linn published September 6, 2011

How to Prepare for a Career in Content Marketing

The next generation of content marketers gathered today for an educational and networking event at Cleveland State University (CSU). Hosted by the Monte Ahuja College of Business, the Futures in Content Marketing program allowed students to mingle with the professional … Continue reading

By Elizabeth Sosnow published November 3, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of … Continue reading