By Carla Johnson published August 19, 2013

Are You an Agile Content Creator? 6 Traits of Change Agents

If you want to do more than merely survive as a content creator in today’s unpredictable business landscape, you need to develop an agile learning mentality. Be willing to think dfferently on all levels and cultivate these 6 traits to thrive and prosper. Continue reading

By Brad Shorr published August 13, 2013

How to Build a B2B Content Marketing Department: Beat Staffing Shock

You can beat B2B content marketing staffing shock. Producing effective, high-quality content efforts requires a wide range of skills, capabilities, and expertise. Use this detailed review of content marketing roles and skills to help you put an effective team together. Continue reading

By Carla Johnson published July 3, 2013

Want to Keep Your Content Job? Why You Must Embrace Change to Survive

Marketers are living in beta these days. By the time we’ve experienced and documented a best practice, our customers often have already moved on. Our nemesis isn’t our perceived competitors — it’s our customers’ short attention span. Difficult as it may be, you must learn to embrace change to keep your content job. Continue reading

By Manya Chylinski published June 4, 2013

Why Your Brand Marketing Needs a Chief Marketing Technologist

More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologist to manage technological change as it relates to the marketing department. Continue reading

By Joe Pulizzi published April 20, 2013

12 Roles Essential to the Future of Content Marketing

It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future. Continue reading

By Brian Kardon published February 14, 2013

Content Marketing Best Practices: 5 Tips for the Modern CMO

In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he’s sharing his 5 tips for the modern CMO. Continue reading

By Michele Linn published May 31, 2012

What Are the Essential Skills For Content Marketing Teams?

What skills are essential for content marketing teams? If you’re planning a team, these tips from CMI’s consultants will help you find the right people. If you’re looking for a place on a team, these tips will give you an idea of what skills you should develop. Continue reading

By Michele Linn published May 30, 2012

Planning Your Content Marketing Team: Critical Positions and Salary Info

Companies are building teams to support content marketing. This leaves many marketing leaders wondering what should that team look like and how much they should pay. Continue reading

By Brendan Cournoyer published April 10, 2012

3 Things to Look For when Hiring a Journalist for Content Marketing

There are several areas of experience and specific qualities that marketing organizations should look for when hiring a journalist or reporter for content marketing. Here are the essentials. Continue reading

By Amanda Maksymiw published January 20, 2012

4 Steps for Using Content to Build Your Personal Brand

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona. Continue reading