By Aubrae Wagner published April 21, 2015

Large-Scale Content Projects: A Closer Look at Roles and Measurement

Following up on her article on large-scale content project execution, Aubrae Wagner goes deeper on specific roles of each team member – from the project leader to the proofreader – as well as how KPIs and measurement contribute to success. Continue reading

By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

In This Old Marketing, Joe and Robert talk LinkedIn’s purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world. Continue reading

By Joe Pulizzi published March 4, 2015

New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?

There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America report. Continue reading

By Hana Abaza published February 20, 2015

8+ Key Elements to Get the Most from Your eBook

The payback of a well-designed, well-packaged, and strategically distributed eBook can be huge for your brand. Make sure you have the tools to maximize its potential to help convert visitors into leads and leads into customers. Continue reading

By Fernando Labastida published February 10, 2015

10 Ways to Get Into the Content Marketing 38%

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand. Continue reading

By Robert Rose published February 5, 2015

How to Orchestrate the Concert of Paid Content Promotion

Paying for attention remains an active practice for marketers. The difference is what’s being advertised and how it’s being delivered. Discover the insights into how to orchestrate the concert of paid media in CMI’s latest white paper. Continue reading

By Joe Pulizzi published January 17, 2015

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

A sad week in This Old Marketing as the Cowboys and The LEGO Movie lose. But Joe and Robert persevere to ask if B2B content marketing is a failure, the FTC will regulate native advertising, and how big Twitter’s video play will be. Continue reading

By Steven Macdonald published January 13, 2015

Pillars of Content Marketing Success

Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors. Continue reading

By Joe Pulizzi published January 12, 2015

The Evolution of Content Marketing Will Include Intelligent Content

Creating more valuable content that isn’t tagged properly, isn’t scalable, or isn’t easily reusable seems completely wrong. Joe Pulizzi reveals why content marketing as many enterprises practice it today isn’t enough for it to thrive. Continue reading

By Clare McDermott published January 9, 2015

The Wizard of Moz Talks SEO and Shares Tips for 2015

Rand Fishkin, founder of Moz, a leading inbound marketing software company, and host of Whiteboard Fridays, answers questions about what he wishes marketers understood about search and SEO, and shares tips for upping your game in 2015. Continue reading