Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness. Continue reading
The Biggest Content Marketing Trends in 2017
Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.
One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading
Sample These 45+ Content Tools to Create, Curate, and Measure
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure. Continue reading
How to Tell If Your Content Marketing Is Working: Tips From 22 Experts
How do you know your content marketing is working? Most responding CMWorld presenters say the first step is to detail the “why” behind the program. From there, their tips are wide-ranging, from measuring everything to taking a picture. Continue reading
The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts
We all need to make our content engaging, but what does that mean? How do you create it? How do you know it’s working? Some of the experts speaking at Content Marketing World share ideas that you can tailor for your organization.
How to Measure Performance to Improve Your Content Marketing
Struggling to sustain an effective content marketing strategy? You’re not alone. Learn more about how to measure your content’s performance so you can adapt and evolve your content for better results-oriented performance. Continue reading
How to Prove Your Content Is Driving Revenue
For marketers pursuing more budget and resources, it’s critically important to know how to measure the impact of every content asset created and program executed. You need to connect content to revenue. Here’s how you can do it. Continue reading
Your CEO Needs These 4 Content Marketing Metrics
Using vanity metrics doesn’t position you as a strategic player. Instead, illustrate how your team’s work is impacting the business. Here are four metrics to share with your CEO to show how content marketing can truly drive growth. Continue reading
How to Solve 5 Barriers to Implementing A Thriving Content Publishing Model
You can’t just flip a switch and give birth to a healthy publishing function. It takes considerable planning, a strong coalition, and hurdling of stubborn obstacles. Here are five challenges – and the quick wins to overcome them. Continue reading
The Secret to Content Marketing ROI
How do you build the business case for content marketing and answer the ROI question before you really get started? It starts by understanding what makes up content ROI and considering these three business-oriented goals. Continue reading
