Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading
8 Business Intelligence Tools for Content Marketers With Technophobia
Marketers who put data at the heart of their efforts outperform their counterparts on just about every front. Yet, data fills many marketers’ souls with dread. To help, here are eight vetted business intelligence tools. Continue reading
Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience
Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading
Content Marketing ROI: A Formula for Any Type of Organization
Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading
Content Marketing ROI: 4 Ways to Get Started
Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts. Continue reading
From Newbies to Seasoned Marketers: How to Measure Your Content Marketing
Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term. Continue reading
3 Tips to More Accurately Measure Your Content Effort
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. Continue reading
This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
This week, the guys debate an ad blocker’s curious new ad initiative, analyze AT&T’s possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.
Content Intelligence: What Is It?
Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading
How to Create a Marketing Team That Cares About Revenue
Toby Lee and his team helped create an action-oriented marketing culture that works hand in hand with the sales team in the tax & accounting division at Thomson Reuters. That’s why Toby is a Content Marketer of the Year finalist. Continue reading
