By Tom Pisello published January 13, 2011

How to Calculate the ROI from Social Media Marketing

Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean. Still, in today’s “age of … Continue reading

By Keith Wiegold published December 2, 2010

Content Marketing Success: Go on, Prove It!

How do you know if you content marketing is really working? Here are some tips on how to prove what results your actions are having. Continue reading

By Michele Linn published November 23, 2010

How to Measure and Present the Effectiveness of Your Content Marketing Program

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and … Continue reading

By Heidi Cohen published October 20, 2010

Content Marketing Metrics for Newbies: 28 Content-Related Measures to Track

When it comes to metrics, many marketers will first monitor whatever is easiest to count. But, what’s most important is counting those things that help you best determine how well … Continue reading

By Michele Linn published October 19, 2010

More Than 20 Tools to Measure Content Engagement

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past … Continue reading