Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean. Still, in today’s “age of … Continue reading
Content Marketing Success: Go on, Prove It!
How do you know if you content marketing is really working? Here are some tips on how to prove what results your actions are having. Continue reading
How to Measure and Present the Effectiveness of Your Content Marketing Program
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and … Continue reading
Content Marketing Metrics for Newbies: 28 Content-Related Measures to Track
When it comes to metrics, many marketers will first monitor whatever is easiest to count. But, what’s most important is counting those things that help you best determine how well … Continue reading
More Than 20 Tools to Measure Content Engagement
With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past … Continue reading
