Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about. Continue reading
Conversions: Look Beyond Myths of Content Marketing Measurement
Too much talk about Facebook ‘likes’ and Twitter ‘followers’ is dumming down your analytics. If you were asked for the most important metric you track related to your online marketing … Continue reading
Best Practices…Mediocre Results
Why a hyper focus on measurement and incremental gains makes marketers average. Let’s talk about how a myopic focus on measurement can suck all the innovation and success out of … Continue reading
10 Must-Have Templates for Content Marketers
Here are 10 templates to help you with everything from content marketing planning, creation and distribution. Continue reading
5 Steps to Using Data to Maximize Content Marketing ROI
One of the biggest challenges for content marketers is tying their activities to return on investment (ROI). Numerous case studies show that content developed using insights from customers, also known … Continue reading
Actionable Analytics – All These Numbers, Now What?
I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know what I learned.” … Continue reading
21 Real Blog Metrics Your Company Needs to Track
Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved … Continue reading