Why a hyper focus on measurement and incremental gains makes marketers average. Let’s talk about how a myopic focus on measurement can suck all the innovation and success out of our strategy. Here is an experiment: Walk around your office … Continue reading
10 Must-Have Templates for Content Marketers
Here are 10 templates to help you with everything from content marketing planning, creation and distribution. Continue reading
5 Steps to Using Data to Maximize Content Marketing ROI
One of the biggest challenges for content marketers is tying their activities to return on investment (ROI). Numerous case studies show that content developed using insights from customers, also known as data-driven customer insights, produce increased customer engagement and generate … Continue reading
Actionable Analytics – All These Numbers, Now What?
I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know what I learned.” Do you suffer from from ERH (Eyes Rolling into Head) … Continue reading
21 Real Blog Metrics Your Company Needs to Track
Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your … Continue reading
5 Ways to Measure Facebook Fan Engagement
As a CMI reader, your business is probably considering building out a Facebook fan page. Although Forrester Research predicts 2011 will be the year when marketers will begin to “think outside the Facebox,” C-suite business leaders and content marketers alike can’t … Continue reading
How to Calculate the ROI from Social Media Marketing
Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean. Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and … Continue reading
Content Marketing Success: Go on, Prove It!
How do you know if you content marketing is really working? Here are some tips on how to prove what results your actions are having. Continue reading
How to Measure and Present the Effectiveness of Your Content Marketing Program
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading
Content Marketing Metrics for Newbies: 28 Content-Related Measures to Track
When it comes to metrics, many marketers will first monitor whatever is easiest to count. But, what’s most important is counting those things that help you best determine how well you succeeded in achieving your objectives. Therefore, to track your … Continue reading
