By Neil Bhapkar published February 3, 2013

8 KPIs Your Content Marketing Measurement Should Include

Web analytics and key performance indicators have come a long way since the days when marketers were measuring “hits” on a site. Here’s a guide to what KPIs you should be measuring for your content marketing initiatives. Continue reading

By Michele Linn published January 31, 2013

Measuring Marketing Effectiveness: 4 Content Experts Weigh In

Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness. Continue reading

By Michele Linn published November 5, 2012

A Field Guide to the 4 Types of Content Marketing Metrics #eBook

Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of … Continue reading

By Barry Feldman published October 30, 2012

A Content Strategy that Brings New Meaning to Metrics

Check out NetBase.com’s “real-time mood meter” on voter sentiment on the election. It’s an example of a content strategy that brings new meaning to metrics. Continue reading

By Kevin Cain published October 29, 2012

Measuring Marketing Effectiveness: 6 Metrics You Need to Track

For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Track these 6 key metrics for measuring marketing success. Continue reading

By Alan Xu published July 11, 2012

Proof of the Power of Content Marketing: A Case Study

Scripted, an online writing marketplace, undertook a month-long project to see how effective content marketing is in relation to other marketing channels. The result? Proof of the power of content marketing. Continue reading

By Rob Yoegel published June 28, 2012

Content Marketing Metrics: How to Drive Action Instead of Reaction

As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction. Continue reading

By Jodi Harris published June 15, 2012

How to Measure the Success of Content Marketing

When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics. Continue reading

By Roger C. Parker published June 6, 2012

A Checklist for Measuring Your Content Marketing Success

As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective. Continue reading

By Rick Allen published April 3, 2012

7 Ways to Generate Blog Content Ideas Using Web Analytics Insight

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about. Continue reading