Web analytics and key performance indicators have come a long way since the days when marketers were measuring “hits” on a site. Here’s a guide to what KPIs you should be measuring for your content marketing initiatives. Continue reading
Measuring Marketing Effectiveness: 4 Content Experts Weigh In
Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness. Continue reading
A Field Guide to the 4 Types of Content Marketing Metrics #eBook
Excuses: They’re what stop us from measuring the impact on our content marketing. What if we told you that the data wasn’t as hard to understand as you thought? Content marketing metrics don’t have to be difficult. All most of … Continue reading
A Content Strategy that Brings New Meaning to Metrics
Check out NetBase.com’s “real-time mood meter” on voter sentiment on the election. It’s an example of a content strategy that brings new meaning to metrics. Continue reading
Measuring Marketing Effectiveness: 6 Metrics You Need to Track
For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Track these 6 key metrics for measuring marketing success. Continue reading
Proof of the Power of Content Marketing: A Case Study
Scripted, an online writing marketplace, undertook a month-long project to see how effective content marketing is in relation to other marketing channels. The result? Proof of the power of content marketing. Continue reading
Content Marketing Metrics: How to Drive Action Instead of Reaction
As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction. Continue reading
How to Measure the Success of Content Marketing
When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics. Continue reading
A Checklist for Measuring Your Content Marketing Success
As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective. Continue reading
7 Ways to Generate Blog Content Ideas Using Web Analytics Insight
Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about. Continue reading
