In this week’s edition of PNR: This Old Marketing, Robert and Joe discuss a “content marketing is dead” post, a big announcement about Kevin Spacey, and the Netflix big data model. While Robert raves about three amazing new story-based commercials, Joe takes a look into the past with an example from JELL-O. Continue reading
Announcing The PNR Podcast: Content Marketing News, Opinion, and History
Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode. Continue reading
Affinity Data: Measuring Marketing Effectiveness Without Keywords
Google’s keyword data is disappearing into “not provided.” But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measure marketing effectiveness without keywords. Continue reading
How to Build A Scorecard to Measure Content Marketing Effectiveness
It’s easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness. Continue reading
3 Content Optimization Questions That Google Analytics Can Answer
Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the right way. Find out 3 content optimization questions that Analytics can answer. Continue reading
12 Ways to Measure Content Effectiveness After Google’s “Not Provided” Decision
Google recently announced that it will expand its “Not Provided” policy by extending privacy protection to its search engine users even when they aren’t logged into their accounts. But don’t despair, marketers. Use these 12 ways to measure content effectiveness in the wake of Google’s newest “Not Provided” decision. Continue reading
A Guide to Content Optimization with Performance Testing
How can you know if your content marketing is pushing the right buttons if you aren’t testing it? Without testing, you’re missing a vital frame of reference — how one piece of content performs against others. Find out how to create a content optimization advantage with performance testing. Continue reading
Measure Your Content Marketing ROI with Call Tracking
CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily with call tracking. Continue reading
Measuring Marketing Effectiveness: Are New Tools Your Best Strategy?
Virtually every content marketer and brand defines success in its own terms, but most look for a way to judge their efforts against a proven ROI. CMI asked several of this year’s Content Marketing World speakers for their thoughts on new tools and standards for measurement. Find out what the experts have to say about tools and strategies for measuring marketing effectiveness. Continue reading
10-Question Content Curation Scorecard Every Content Curator Needs to Measure Success
In our era of limited time and budget resources, measuring the quality of day-to-day and week-to-week content curation efforts can be a challenge. Use this 10 question scorecard to gauge your ability to discover, share, and create “the best content marketing on the planet” on an ongoing basis. Continue reading
