By Ann Gynn published August 31, 2021

How To Get Content Marketing Measurement Wrong: Do It Like a PR Person

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading

By Ann Gynn published June 12, 2018

How to Get Content Marketing Wrong? Think Like a PR Person

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading

By Julia McCoy published June 7, 2018

How to Explain Content Marketing ROI to Win (or Keep) Buy-In

How can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Fear not. You can make it happen. Start reading. Continue reading

By Meenakshi Krishnan published May 28, 2018

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading

By Jodi Harris published April 23, 2018

Road Map to Success: Monitoring and Measuring Your Content’s Performance

It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading

By Fergal McGovern published March 8, 2018

How to Make Your Content More Readable

If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading

By Arash Asli published February 15, 2018

Website Content Audit in a Few Hours

Content audits are about as popular as colonoscopies but are just as necessary. What if you could get it over with in a few hours? Consider the condensed content audit. Continue reading

By Marcia Riefer Johnston published January 25, 2018

How to Audit Your Content: 5 Essential Steps

If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading

By Marcia Riefer Johnston published November 16, 2017

Why Marketers Need to Think Like Data Scientists (and How to Do It)

If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

By Daniel Hochuli published October 16, 2017

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading

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