One of the ways to get better at the craft of blogging is to follow the example of those who are at the top of their game. After years of analyzing their work, I can now share the seven things you must do to be a world-class blogger. Continue reading
How Guest Blogging Solved My SEO Problem
A year ago, Google’s Matt Cutts and others declared guest blogging for SEO was dead. But the naysayers were wrong. I’ve discovered good guest blogs with links from authoritative sites and social shares still can improve your rankings. Continue reading
How to Make Your Blog Content Profitable
A popular blog is great, but a profitable blog is better. It can boost the bottom line, increase leads, generate subscribers, etc. Here are five things you can do so your blog offers all it can to your business and your readers. Continue reading
Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog
You want to produce more content. You have tremendous thought leadership in your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Go beyond the objections and follow these tips for success. Continue reading
How to Use Seed Content to Build Relationships with Influencers
How do you get influencers to give you the time of day? Add value. But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions. Continue reading
7 Key Pieces of Advice about Web Content Strategy from Matt Cutts
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways. Continue reading
14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success
Checklists are great when you have many moving parts or want to tackle a new project. CMI shares 14 of its most popular scorecards and worksheets to help you better plan your content marketing efforts. You can customize them too. Continue reading
6 Ways to Reinvigorate Your Stale Online Content Marketing
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Get 6 ideas that can help you reinvigorate your existing efforts and get more mileage from them, without having to reinvent the wheel. Continue reading
This Week in Content Marketing: Is Corporate Blogging Waning?
In this episode, Robert and Joe reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers and rant about a questionable strategy for managing digital and offline marketing. Listen in. Continue reading
The Week in Content Marketing: Do We Have a Credibility Problem?
This week, Robert and Joe discuss Walmart’s big data move and what it means for brands. They also talk about new research that finds sponsored content may have a trust problem and explore what an article looks like when a freelance writer “resigns” from content marketing. Our rants and raves cover NBA star LeBron James’ digital-only announcement of his return to Cleveland, among other subjects. Continue reading
