Why do you read the Content Marketing Institute blog? Is it to find out what services Joe Pulizzi and his team at CMI and Junta42 have to offer? Or are … Continue reading
One Person Every Corporate Blogging Program Needs
A corporate blog can be a key component to any marketing strategy for B2C and B2B companies. Most corporate blogs are authored by multiple employees, which means your company will … Continue reading
12 Things to Do After You’ve Written a New Blog Post
You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts. Continue reading
12 Reasons to Put Blogs at the Center of Your Content Marketing
Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s … Continue reading
21 Real Blog Metrics Your Company Needs to Track
Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved … Continue reading
Junta42 Announces Best Content Marketing Blogs – TopRank Back on Top
Happy Anniversary to the Junta42 Top 42 Content Marketing Blogs. This is our 10th installment of the popular list since we started just over three short years ago. We originally … Continue reading
How to Keep Bloggers Engaged
One of the biggest challenges for any blog, whether it’s corporate, group or personal, is to keep the momentum going. Let’s face it: writing, which is at the heart of … Continue reading
How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]
A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach … Continue reading