Imagine a dinner party. What do you envision? The food! But not just the food – the entire experience. Come into the content kitchen for a look at how good ingredients (the raw content), good tools, good processes, and delivery all contribute to creating a satisfying experience. Continue reading
Intelligent Content — What Does ‘Structurally Rich’ Mean?
Find out why “structurally rich” comes first in the classic definition of intelligent content. Continue reading
Intelligent Content: Know Enough to Be Dangerous
If you create content strategies, you need to know about content management systems – but you don’t need to become a software developer or content engineer. Continue reading
Keys to the Intelligent Content Kingdom: 5 Conference Takeaways
Joe Pulizzi sums up his top five takeaways from the Intelligent Content Conference 2015. Continue reading
Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation
Intelligent content is still pretty dense and confusing. What is it? Is it technology? Is it an approach? Why do you even need to care? Demystify intelligent content with this easy-to-understand practical definition with examples. Continue reading
The Next Generation of Content Marketing: 6 Insights About Intelligent Content
I’ll be honest. When CMI acquired Intelligent Content Conference, I thought intelligent content was a boring, tech-focused world. But you know what? The more I learn, the more I realize intelligent content is the next generation of content. Continue reading
Restructuring the Modern Content Marketer
Do you hear Change knocking? Don’t be afraid. Open the door. You’ll see Scott Abel, smiling. At you. Continue reading
The Power of Consistent Content Structure: A Health Care Story
When several hospitals in Portland, Oregon, standardized the structure of their hospital-discharge form, they improved patient care while reducing hospitals’ financial risk. Find out how they did it. Continue reading
The Technology Behind The Language of Content Strategy
Richard Hamilton, owner of XML Press, describes the automated production of the “Language of Content Strategy” print book, e-book, website, audio files, and card deck. Continue reading
IBM’s James Mathewson on Making Marketing Content Intelligent
Scott Abel interviews James Mathewson, the Global Program Director for Search and Structured Content Strategy at IBM, about the role of intelligent content in marketing. Continue reading
