By Rahel Bailie published April 13, 2015

Intelligent Content: The Best Dinner Party Ever

Imagine a dinner party. What do you envision? The food! But not just the food – the entire experience. Come into the content kitchen for a look at how good ingredients (the raw content), good tools, good processes, and delivery all contribute to creating a satisfying experience. Continue reading

By Marcia Riefer Johnston published April 9, 2015

Intelligent Content — What Does ‘Structurally Rich’ Mean?

Find out why “structurally rich” comes first in the classic definition of intelligent content. Continue reading

By Marli Mesibov published April 6, 2015

Intelligent Content: Know Enough to Be Dangerous

If you create content strategies, you need to know about content management systems – but you don’t need to become a software developer or content engineer. Continue reading

By Joe Pulizzi published April 2, 2015

Keys to the Intelligent Content Kingdom: 5 Conference Takeaways

Joe Pulizzi sums up his top five takeaways from the Intelligent Content Conference 2015. Continue reading

By Robert Rose published March 12, 2015

Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation

Intelligent content is still pretty dense and confusing. What is it? Is it technology? Is it an approach? Why do you even need to care? Demystify intelligent content with this easy-to-understand practical definition with examples. Continue reading

By Michele Linn published March 1, 2015

The Next Generation of Content Marketing: 6 Insights About Intelligent Content

I’ll be honest. When CMI acquired Intelligent Content Conference, I thought intelligent content was a boring, tech-focused world. But you know what? The more I learn, the more I realize intelligent content is the next generation of content. Continue reading

By Marcia Riefer Johnston published February 26, 2015

Restructuring the Modern Content Marketer

Do you hear Change knocking? Don’t be afraid. Open the door. You’ll see Scott Abel, smiling. At you. Continue reading

By Marcia Riefer Johnston published February 19, 2015

The Power of Consistent Content Structure: A Health Care Story

When several hospitals in Portland, Oregon, standardized the structure of their hospital-discharge form, they improved patient care while reducing hospitals’ financial risk. Find out how they did it. Continue reading

By Richard Hamilton published February 5, 2015

The Technology Behind The Language of Content Strategy

Richard Hamilton, owner of XML Press, describes the automated production of the “Language of Content Strategy” print book, e-book, website, audio files, and card deck. Continue reading

By Marcia Riefer Johnston published January 26, 2015

IBM’s James Mathewson on Making Marketing Content Intelligent

Scott Abel interviews James Mathewson, the Global Program Director for Search and Structured Content Strategy at IBM, about the role of intelligent content in marketing. Continue reading