By Marcia Riefer Johnston published May 18, 2015

Content Types: What Can They Do for You? Examples From Noz Urbina

What are content types? And what can they do for you? Here are some examples from author and content strategist Noz Urbina. Continue reading

By Marcia Riefer Johnston published May 14, 2015

Personalize? Or Persona-ize? Yes!

Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you. Continue reading

By Marcia Riefer Johnston published May 11, 2015

An Intel Team Takes On Intelligent Content – and Customers Love Them for It

A new approach to documentation is making certain Intel engineers – and customers – more productive. Other groups at Intel are taking note. Should you? Continue reading

By Michele Linn published May 7, 2015

Put Users at the Center of Your Content Strategy: A Look at This American Life

What can content strategists learn from the popular radio show This American Life? Plenty! Continue reading

By Andrea Fryrear published May 4, 2015

Intelligent Content + Agile Approach: How This Combo Paid Off for My Team

Andrea Fryrear describes her marketing team’s move toward combining intelligent content with an Agile approach. The results? “Stellar.” Continue reading

By Marcia Riefer Johnston published April 30, 2015

Agile Content Development: Five Companies Tell How They Do It

For many brands, Agile methodology is now more than the way software gets developed. It’s the way things get done, period. How does content development fit into that model? Five pros share their insights. Continue reading

By Ann Rockley published April 27, 2015

Personalized, Contextually Relevant Content: CaaS (Content as a Service)

You’ve probably heard of SaaS (software as a service). Have you heard of CaaS (content as a service)? CaaS enables organizations to give customers contextually relevant, personalized experiences on the devices of their choice. Continue reading

By Michael Andrews published April 23, 2015

Robust Metadata: The Secret Sauce of Relevance

Metadata, especially attribute metadata, is an often overlooked and misunderstood dimension of content. Created strategically, it offers tremendous power, enabling brands to adapt and customize their content for customers. Continue reading

By Marcia Riefer Johnston published April 20, 2015

Is Your Metadata Sending Love Notes to the Future?

Mid-20th-century newspapers couldn’t be expected to create the kind of metadata that some people call “a love note to the future.” Today’s content producers know better. Continue reading

By James Turcotte published April 16, 2015

DocOps: Intelligent Content for the Application Economy

Your customer-facing application is now the face of your brand. How intelligent is that content? Continue reading