To most consumers, financial services companies are a bit like cars — we want them to work but we don’t want to know too much about what’s happening under the … Continue reading
A Content Marketing Autopsy of a Popular Infographic
Let’s start with a challenge: Without mentioning other colors, describe the color orange. Seriously, try it. Go on.
Impossible, right?
Now imagine describing not only what an infographic is but also what makes a good one. Because it’s uniquely difficult to do this in the abstract, examples are key. So let’s channel our inner Jack Klugman (Quincy, anyone?) and perform an autopsy on a recent infographic, dissecting it to see what worked, what could have been improved, and what features might have made it truly epic. Continue reading