By Robert Rose published November 4, 2012

Brand Storytelling Lessons from the Content 2020 Project

If you haven’t already seen the overview of Coca Cola’s Content 2020 Project on YouTube, stop reading this right now, and go spend the 18 minutes. If you’re at all interested in how content is going to reshape the strategic … Continue reading

By Clare McDermott published October 31, 2012

Create Social Media Publishing Success for B2B Brands

PTC’s Global Director of Social Media, Alan Belniak, discusses his social media successes and failures, the changing role of the white paper, and how data will drive future content and social media strategies at his company. Continue reading

By Michele Linn published June 29, 2012

The Essential Things You Need to Know When Adding Content Marketing to the Mix

Content Marketing World speakers provide advice for marketers who are looking to add content marketing to their core capabilities. Continue reading

By Barry Feldman published June 26, 2012

Lessons from the Content Marketing Hall of Shame

Many leaders have risen up to teach and preach the best practices for content marketing, but what about the valuable lessons we can learn from the “worst practices?” Here, we ask a few respected authorities to help highlight the content crimes that could relegate your efforts to the hall of shame. Continue reading

By Michele Linn published June 22, 2012

22 Must-Read Books for Content Marketers

Looking for some good books to help with your content marketing efforts? Our CMI consultants share their favorites. What would you add to the list? Continue reading

By Jodi Harris published June 15, 2012

How to Measure the Success of Content Marketing

When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics. Continue reading

By Michele Linn published May 31, 2012

What Are the Essential Skills For Content Marketing Teams?

What skills are essential for content marketing teams? If you’re planning a team, these tips from CMI’s consultants will help you find the right people. If you’re looking for a place on a team, these tips will give you an idea of what skills you should develop. Continue reading

By Jodi Harris published May 25, 2012

How To Explain Content Marketing To The C-Suite

Part of the content marketer’s job is to champion the value that content has on the bottom line of any business. Here are some tips from the experts on how to make your case for content marketing to the C-suite so you can get the budget you need for success. Continue reading

By Joe Chernov published May 14, 2012

3 Lessons Content Marketers Can Learn from Product Marketing

Content that sells gets more funding. Content that doesn’t is retired. These are the basics of product marketing. And here are three essential lessons content marketers can learn from their counterparts on the product side of the house. Continue reading

By Joe Chernov published January 4, 2012

20 Women Who Rock Content Marketing

Joe Chernov expresses his dismay with the “boy’s club” culture of content marketing, namely, excluding women thought leaders and influencers, noting that it is detrimental to the content marketing industry. He then lists 20 women who rock content marketing, and invites you to add your own favorite content marketing women — with their Twitter handle — who rock your own content marketing world! Continue reading