By Brian Kardon published February 14, 2013

Content Marketing Best Practices: 5 Tips for the Modern CMO

In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he’s sharing his 5 tips for the modern CMO. Continue reading

By Clare McDermott published January 16, 2013

How Your Content Marketing Benefits From a Listen, Ask, Share Approach

Ricoh VP of Marketing Sandra Zoratti shares some insights for CMI readers on the “listen-ask-share” approach she uses for content creation and outreach. Find out how your content marketing could benefit from this formula. Continue reading

By Clare McDermott published January 13, 2013

How Nonprofits Can Sidestep Content Marketing Pitfalls

For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry. Continue reading

By Clare McDermott published January 8, 2013

Inside An Explosive Content Marketing White Paper Strategy

Curt Porritt of MasterControl sat down with CMI to discuss his organization’s white paper success and how testing has helped drive content choices. Continue reading

By Clare McDermott published December 19, 2012

How to Keep Your Compelling Content Engine Fueled and Running Smoothly

Amanda Nelson of Salesforce Marketing Cloud talks about her organization’s compelling content engine and how her team keeps it fueled and running smoothly with an international corps of writers. Continue reading

By Clare McDermott published December 9, 2012

How Your Content Marketing Strategy Can Drive Growth

Brenda Spiering is the editor of BrighterLife.ca, an online money, health, and wellness publication created to funnel traffic back to Sun Life Financial’s main website. The publication has been incredibly successful. Brenda answered some CMI questions, detailing the success of BrighterLife.ca. Continue reading

By Joe Pulizzi published December 1, 2012

100+ Social Media and Content Marketing Predictions for 2013

Starting December with a look ahead to the new year, we offer our Social Media and Content Marketing Predictions for 2013. More than 80 marketers offer 100+ predictions on topics ranging from mobile to social demand generation to print. Find out what themes emerge in the wide-ranging forecast. Continue reading

By Clare McDermott published November 28, 2012

How Influencers Have Ignited IBM’s Content Marketing

CMI sat down with IBM’s Leslie Reiser to talk about IBM’s influencer blogging program, gaining traction in the midsize market, and plans for future content marketing expansion. Continue reading

By Joe Pulizzi published November 21, 2012

Mining Data for the Right Content Marketing at the Right Time

In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to create content that people want to spend time with, again and again. Continue reading

By Clare McDermott published November 15, 2012

Enterprise-Wide Content Marketing: One Company’s “Crazy” Vision

CMI sat down with SAP’s Michael Brenner to discuss what he’s doing to overcome his content marketing challenges, how he got started, and how he is reaching his vision of a company-wide content machine. Continue reading

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