By Michele Linn published October 25, 2013

What the Future Holds for B2B Content Marketing: Experts Look Ahead

Excerpt: It’s essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing. Continue reading

By Michele Linn published October 20, 2013

How to Overcome the B2B Content Marketing Time Crunch

With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI’s roundtable of experts weighed in on the validity of this challenge. Listen to the discussion on whether this reported time crunch is an actual barrier or just a feeble excuse. Continue reading

By Joe Pulizzi published October 19, 2013

The Content Marketing Industry’s 15 Biggest Milestones to Date

To mark Oracle’s purchase of Compendium, we’ve put together a list of what we think are the 15 most significant developments that have rocked the content marketing industry over the years – from the industry’s early roots to today’s ever-changing landscape. See if you agree. Continue reading

By Jodi Harris published October 6, 2013

Should Your Content Marketing Process Make Room for Big Data?

Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where they stand on the issue. Continue reading

By Tessa Wegert published September 20, 2013

3 Ways to Combat Branded Content “Blindness” in Your Audience

Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience’s attention focused on your branded content and mitigate the risk of “content blindness.” Continue reading

By Joe Pulizzi published September 16, 2013

CMI Honors Top Content Marketing Award Winners

The Content Marketing Institute, in partnership with McMurry/TMG, announced the top 2013 Content Marketing Awards at Content Marketing World 2013 last week in Cleveland, Ohio. Check out the four winners chosen by our panel of industry experts. Continue reading

By Jodi Harris published September 13, 2013

Visual Content: Which Brands Are Showing Marketers How It’s Done?

We asked the experts — speakers at this week’s Content Marketing World event — to weigh in on who stands out on visual content platforms. Find out which brands are showing marketers how it’s done when it comes to creating engaging visual content. Continue reading

By Jodi Harris published August 30, 2013

How Your Content Plan Should Change to Improve Mobile Engagement

Consumers have the world at their fingertips with their mobile devices, but it’s a growing challenge for marketers to capture that mobile attention. Check out these insights from Content Marketing World 2013 speakers, and find out how to adjust your content plan to improve mobile engagement. Continue reading

By Jon Gelberg published August 25, 2013

How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru

Gurus, rock stars, experts galore — LinkedIn is full of them. But if you’re going to present yourself as some kind of an expert or thought leader, you’d better be able to back it up with powerful content. Find out how powerful content trumps a guru just about every time. Continue reading

By Jodi Harris published August 23, 2013

What It Takes to Excel in a Content Marketing Job: 12 Experts’ Advice

What does it take to excel in a content marketing job? The discipline is ever evolving and there’s no clear career path to the top, but find inspiration in this advice from 12 experts who will speak at Content Marketing World 2013 in September. Continue reading